Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


The Food Show Announces New Partnership

The Food Show Announces New Partnership

It’s the beginning of a new era at The Food Show with the global leader in whiteware manufacture, Whirlpool taking over in 2014 as sponsor of the show’s flagship live cooking demo venue, the cooking theatre, as Electrolux bows out of the role after 10 years.

“We’re thrilled to welcome Whirlpool on board with The Food Show,” says Dona White, CEO of North Port Events, the company that stages The Food Show in Auckland, Wellington, and Christchurch.

“The cooking theatre is at the heart of The Food Show experience, a massively popular venue within the show where about 20,000 visitors nationwide watch world-class chefs cook live and impart invaluable tips and techniques along the way.”

“Whirlpool's kitchen appliances and whiteware lead the world in innovation so the cooking theatre sponsorship is a perfect match for this global brand. We look forward to helping Whirlpool demonstrate the efficiency and elegance of their products and communicate their core brand messages to our eager audiences.”

Liam Bryers, Sales Manager NZ at Whirlpool, is delighted to be a major sponsor of The Food Show going forward.

“We see great synergies between ourselves and The Food Show, and look forward to working in partnership to increase the investment of the Whirlpool brand in New Zealand. We see this as a great opportunity to showcase Whirlpool’s unique innovations and products to a wider audience, who all share the same passion and interest in food and cooking as ourselves.”

The Whirlpool Cooking Theatre will be showcased at all Food Shows in 2014:
Christchurch, 4 – 6 April
Wellington, 9 – 11 May
Auckland, 31 July – 3 August


© Scoop Media

Business Headlines | Sci-Tech Headlines


Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>


Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>


Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>


Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>


Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>


Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>


Get More From Scoop

Computer Power Plus
Search Scoop  
Powered by Vodafone
NZ independent news