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Strauss t Shirts Announces Intentions to Expand In 2014

For Immediate Release

December 12th, Auckland, New Zealand

Strauss t Shirts Announces Intentions to Expand In 2014

Strauss t shirts nz announced today its intentions to continue building the business following positive growth in 2013.

Launched in October 2012, Strauss t shirts nz entered the highly competitive New Zealand rag trade with a clear goal in mind - create hand-drawn shirts that express life and have meaning.  Strong focus is placed on the fabric and cut of the t shirts alongside bespoke New Zealand designs.  Strauss prides itself on designing and printing all t shirts locally and developing unique t shirt ideas for kiwi businesses.

Deborah Kelland, Creative Director of Strauss t shirts nz, says the decision to develop the business further is exciting and will strengthen already established relationships.  “We are focusing ourselves with top brands like Black Barn, Cable Bay, Kahurangi Wines as well as unique New Zealand locations and we aim to continue these mutually beneficial collaborations”.

“My aim as Creative Director is to find the essence of a brand or location and have our design be true to that with its flavour/style”.

“2014 will bring additional fun, quirky shirts but at the same time we will maintain our core focus of top quality shirts that flatter women (who often have so little choice in this)”.  Further good news is the introduction of free shipping - local and international orders will now ship free (for orders over 2 internationally) and the new year will continue to see the development of Strauss’s online presence as well as a focus on mobile marketing.

Strauss’s mission includes support of important local causes.  2013 saw the business provide free t-shirts to the Hip Op-eration Crew - a unique Hip Hop crew derived of dancers in their 80s and 90s.   Strauss also heavily supports anti party-pill testing on animals, with Mrs Kelland playing a key role in the organisation of the July protest march in Auckland.  Philanthropy will continue to be of vital focus of the business in 2014.

About Strauss Ltd.

Strauss ltd. is an independently owned t-shirt company based in Auckland, New Zealand.  T shirts are designed and printed in Auckland, New Zealand and comprise hand drawn original designs. Worldwide export with free shipping in New Zealand of for 2 or more shipped internationally.  

“Inspired by my dog, Strauss was created to express life, have fun in great fabrics, shirts, words and drawings that mean things in a hand drawn sort of fashion from homegrown nz”. Visit to view the full product range.


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