Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Forgotten World Adventures scoops tourism awards


13 December 2013

Forgotten World Adventures scoops tourism awards

Taumarunui-based tourism business Forgotten World Adventures last night won a major award in the inaugural Ruapehu Tourism Awards.

Forgotten World Adventures, which runs unique self-drive rail cart tours between Taumarunui and Stratford, was named the region's Best New Business.

The company was also runner up in the Best Use of Social Media award.

Chief judge Paul Yeo, Tourism New Zealand's Industry Relations Manager, said Forgotten World Adventures was an innovative operation that had a thorough understanding of its market.

"A key issue for any new business is to really understand its target market. Forgotten World Adventures has a very different tourism product that is being marketed in a very focused way."

Despite having been operating for little more than a year, Forgotten World Adventures had already established a good brand, he said.

Forgotten World Adventures owner Ian Balme was thrilled with the awards, which he said was recognition of the energy and commitment of the talented FWA team.

"In this region we are spoiled for choice in outstanding natural resources and tourism activities, with plenty of scope for continued growth. With 1 in 10 people in New Zealand now working in tourism, I believe the industry can still make a significant additional contribution to employment in the Ruapehu region.

"FWA has recently commissioned a Waikato University research project to measure the economic impact of our business on the region, which should add useful information to local decision making," he said.

"The local community and contractors have been incredibly supportive of our venture, which has been quite humbling. When necessary they have gone out of their way to help us keep our visitors on track and enjoying this remote and beautiful part of New Zealand."

Bookings for this season are well ahead of schedule, with a number of tours already fully booked. To meet the growing demand, Forgotten World Adventures this week scheduled more than 50 additional tours during the season.

The Ruapehu awards follow the company's success in September in the Westpac Taranaki Chamber of Commerce Business Excellence Awards, where FWA was named Best New Business.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>


Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>


Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>


Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>


Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>


Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>


Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>


Get More From Scoop

Computer Power Plus
Search Scoop  
Powered by Vodafone
NZ independent news