Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New dating service promises higher standards

New dating service promises higher standards for the more discerning singleton.

Berlin, 16.12.2013

There’s a new dating destination for smart, successful and confident singles, and it’s where they’ve previously been hesitant to go – online.  ELITESINGLES.co.nz launches in New Zealand this month following successful launches of the platform in the UK, Ireland, France, Germany, Austria and Sweden. 

Having bought back its shares from previous investor eHarmony earlier this year, Affinitas enters the competitive New Zealand Online Dating market looking to compete on equal terms. 

The launch comes at a time where busy professionals are working record long hours – the latest Labour Market Report reveals that 14% of New Zealanders work 50 hours or more each week – and are finding it increasingly difficult to find the time to meet a suitable partner. 

David Khalil, founder and CEO of Affinitas says the market has been crying out for a premium matchmaking service. ‘The success of ELITESINGLES in Europe shows us that discerning singles are very willing to try online dating, as long as they are brought into an online environment that reflects the high standards they are used to. Singles are tired of the lack of quality control on mainstream online dating sites, and ELITESINGLES provides something new to the market – a safe space where successful singles can find each other’. 

With New Zealand’s increasingly prosperous economy, high education rates and high percentage of working professionals, Khalil sees great potential in the lucrative market, but remains wary of the industry pitfalls. ‘In the last few years many online dating users have been tricked by people using fake profiles, which has caused both financial and emotional damage.’ To eliminate the threat of disingenuous profiles, ELITESINGLES hires a team of people to manually check new user profiles, a safety measure that few online dating sites invest in, says Khalil.

Despite the stories of hardship, there’s a growing acceptance of online dating thanks to the proven efficacy of the service – the industry was bolstered last year with a finding from the Harvard School of Public Health suggesting that married couples who meet online were happier and had less divorces than couples who met elsewhere.
Following the launch of www.ELITESINGLES.co.nz, Affinitas is now active in 24 countries, where they unite over 13 million singles looking for a long-term relationship.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news