Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New dating service promises higher standards

New dating service promises higher standards for the more discerning singleton.

Berlin, 16.12.2013

There’s a new dating destination for smart, successful and confident singles, and it’s where they’ve previously been hesitant to go – online. launches in New Zealand this month following successful launches of the platform in the UK, Ireland, France, Germany, Austria and Sweden. 

Having bought back its shares from previous investor eHarmony earlier this year, Affinitas enters the competitive New Zealand Online Dating market looking to compete on equal terms. 

The launch comes at a time where busy professionals are working record long hours – the latest Labour Market Report reveals that 14% of New Zealanders work 50 hours or more each week – and are finding it increasingly difficult to find the time to meet a suitable partner. 

David Khalil, founder and CEO of Affinitas says the market has been crying out for a premium matchmaking service. ‘The success of ELITESINGLES in Europe shows us that discerning singles are very willing to try online dating, as long as they are brought into an online environment that reflects the high standards they are used to. Singles are tired of the lack of quality control on mainstream online dating sites, and ELITESINGLES provides something new to the market – a safe space where successful singles can find each other’. 

With New Zealand’s increasingly prosperous economy, high education rates and high percentage of working professionals, Khalil sees great potential in the lucrative market, but remains wary of the industry pitfalls. ‘In the last few years many online dating users have been tricked by people using fake profiles, which has caused both financial and emotional damage.’ To eliminate the threat of disingenuous profiles, ELITESINGLES hires a team of people to manually check new user profiles, a safety measure that few online dating sites invest in, says Khalil.

Despite the stories of hardship, there’s a growing acceptance of online dating thanks to the proven efficacy of the service – the industry was bolstered last year with a finding from the Harvard School of Public Health suggesting that married couples who meet online were happier and had less divorces than couples who met elsewhere.
Following the launch of, Affinitas is now active in 24 countries, where they unite over 13 million singles looking for a long-term relationship.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Housing: English On Housing Affordability And The Economy

"Long lead times in the planning process tend to drive prices higher in the upswing of the housing cycle. And those lead times increase the risk that eight years later, when additional supply arrives, the demand shock that spurred the additional supply has reversed. The resulting excess supply could produce a price crash..." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news