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New dating service promises higher standards

New dating service promises higher standards for the more discerning singleton.

Berlin, 16.12.2013

There’s a new dating destination for smart, successful and confident singles, and it’s where they’ve previously been hesitant to go – online. launches in New Zealand this month following successful launches of the platform in the UK, Ireland, France, Germany, Austria and Sweden. 

Having bought back its shares from previous investor eHarmony earlier this year, Affinitas enters the competitive New Zealand Online Dating market looking to compete on equal terms. 

The launch comes at a time where busy professionals are working record long hours – the latest Labour Market Report reveals that 14% of New Zealanders work 50 hours or more each week – and are finding it increasingly difficult to find the time to meet a suitable partner. 

David Khalil, founder and CEO of Affinitas says the market has been crying out for a premium matchmaking service. ‘The success of ELITESINGLES in Europe shows us that discerning singles are very willing to try online dating, as long as they are brought into an online environment that reflects the high standards they are used to. Singles are tired of the lack of quality control on mainstream online dating sites, and ELITESINGLES provides something new to the market – a safe space where successful singles can find each other’. 

With New Zealand’s increasingly prosperous economy, high education rates and high percentage of working professionals, Khalil sees great potential in the lucrative market, but remains wary of the industry pitfalls. ‘In the last few years many online dating users have been tricked by people using fake profiles, which has caused both financial and emotional damage.’ To eliminate the threat of disingenuous profiles, ELITESINGLES hires a team of people to manually check new user profiles, a safety measure that few online dating sites invest in, says Khalil.

Despite the stories of hardship, there’s a growing acceptance of online dating thanks to the proven efficacy of the service – the industry was bolstered last year with a finding from the Harvard School of Public Health suggesting that married couples who meet online were happier and had less divorces than couples who met elsewhere.
Following the launch of, Affinitas is now active in 24 countries, where they unite over 13 million singles looking for a long-term relationship.


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