Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Spectacular campaign launches the NZSO Season

19 December 2013

Spectacular campaign launches the NZSO Season

The Church, a Wellington-based design and communications agency, has launched an impressive multi-channel campaign for the New Zealand Symphony Orchestra.

With a partnership spanning four years, the work The Church have done with the NZSO has recast – almost reinvented – the image of the country’s national orchestra, year after year. The 2014 Season campaign is the biggest yet: 15 unique videos, a micro-website, an App (the NZSO’s first), a brochure, material for outdoor marketing, and 15 still photos to match the 15 videos – providing the NZSO with content to use for marketing its 15 concert tours throughout the year. Over four months of planning and production went into the project.

“I believe this is best marketing campaign in the NZSO’s 67-year history, and possibly one of the best ever in the Orchestral music sector”, says The Church’s Managing Director, Paul Soong.

The aim of this campaign is to get classical music outside its normal spheres of influence – but not by pretending to be anything it’s not. Rather, by exposing what it is.

Putting the music itself front and centre, the videos are key to the campaign. There are 15, one to represent each concert tour. Each video presents a visual concept to describe the emotion of the accompanying music; a vignette, depicting a theme of emotion for each concert tour. These themes are brought to life in diverse ways, including bespoke props, super slow motion recording, and an extraordinary cat. A slice of the music from the relevant concert gives dramatic effect and draws an emotional response from the viewer.

“This campaign has turned heads – it’s certainly a different take and we hope that new audiences of Kiwis will come and try out this art form”, says NZSO’s Head of Marketing Thierry Pannetier.

The Church’s agency team worked alongside trusted collaborators: Flying Saucer films’ Hamish Johnson as video producer and director, and Steven Boniface as photographer. The 30” films were shot on a Red Epic camera, enabling super slow motion recording.
Additional help came via the Co_nnection at Massey University, which provided students to help with film pre-production, and making and testing the props.

View the campaign: http://www.nzso.co.nz/season2014/

Download the App (for tablets only)
iOS: https://itunes.apple.com/nz/app/nzso-season-2014/id778176410?ls=1&mt=8
Android: https://play.google.com/store/apps/details?id=nz.co.nzso.season2014

www.thechurch.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news