Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The 20 Toughest NZ Issues ( Public Relations Challenges ) Of 2013

Media Release
BlacklandPR
30 December 2013

NZ’s 20 Toughest Issues Of 2013

According to a new ranking issued today by BlacklandPR, the toughest public relations challenges in 2013 were for the Police during the ‘roastbusters’ controversy and Fonterra during its product recall.

Each year BlacklandPR names the dozen public issues that they assess to have involved the most complex, emotional and sizable public relations challenges.

BlacklandPR Director Mark Blackham says that this year the emotions sparked by the ‘roastbusters’ scandal made it the toughest PR challenge for anyone involved.

“Sex and morality made this the most talked about and most highly charged issue.

“We call these ‘black hole’ issues. They draw in and consume everything near them, including the light of reason; in this case the Police and other individuals.

“Fonterra’s product recall came a close second due to the international danger posed by potentially lethal bacteria, and the risk to New Zealand’s reputation.

“What made the challenge remarkable was that it was completely Fonterra’s own doing. It sounded the alarm on something that did not exist,” Mr Blackham said.

Eight of the toughest issues were faced by the Government or organisations related to it.

The National Government endured public pressure over issues related to GCSB, and to the selling of shares in state assets. The Ministry of Primary Industries challenged the pastime of a fifth of the population when it lowered snapper catch limits.

Others included EQC over privacy concerns, NZPost over business changes, AirNZ over hiring practices, and Waikato DHB/Hamilton City Council over fluoride in water.

“Government is the place where society fights its economic, social and cultural battles, so many public relation challenges end up in its lap,” Mr Blackham said.

Blackham said many PR challenges arise from “lightning rod” issues, where they attract attention because of broader social implications. Examples this year included Anadarko’s oil drilling and Air New Zealand’s ban on employee tattoos.

“Organisations can be surprised to find themselves at the centre of a social storm. It’s not necessarily their fault, but once you’re a target, it’s tough to avoid being shot,” he said.

The list is intended to have captured the most significant public affairs issues that occurred over the year. Each is scored on the public profile of the matter, the emotional components, and the complexity. It is not an exhaustive list of every issue requiring public relations.

Toughest PR gigs 2013: Ranking

Organisation

Issue

Comment

Profile

Emotion

Complexity

Total

 

1. NZ Police

 

Roastbusters

Centre of a moral panic

10

10

8

28

 

2. Fonterra

 

“Botulism” recall

An own goal

9

8

9

26

 

3. John Key

 

GCSB

Local expression of international privacy issue

8

7

8

23

 

4. Min. of Primary Industry

 

Snapper

Passionate audience got political

7

9

6

22

 

5. NZ Treasury

 

State Asset Sales

Carrying out financial task in a political fight

9

5

7

21

 

6. EQC

 

Privacy Breach

Questions of competency and privacy continue

7

6

8

21

 

7. Waikato DHB

 

Fluoride

Long term fractious debate surfaced into policy

7

7

6

20

 

8. NZPost

 

Service changes

Historic institution changing with social trends

6

6

8

20

 

9. Len Brown

 

Affair

Caught out

9

7

4

20

 

10. Banking industry

 

Loan to value ratios

Implementing government change in hot housing climate

7

5

8

20

 

11. NZOG

 

Pike River payouts

Major tragedy continues to play out

6

8

5

19

 

12. AirNZ

 

Rejected tattoo

Hiring becomes political and cultural act

7

7

5

19

 

13. Insurance Industry

 

Changes to house insurance

Complicated issue requiring audience calculation and decision

4

4

10

18

 

14. Anadarko

 

Oil drilling

Frontline in debate over oil and gas exploitation

6

7

5

18

 

15. Chorus

 

Fair fees

Technical issue crystallizes into beltway campaign

6

3

9

18

 

16. Aaron Gilmore

 

Restaurant fracas

Crisis built on hot air

9

3

3

15

 

17. Skycity

 

Convention Centre

Building surfaces dispute over sin

6

3

5

14

 

18. NZ Cricket

 

ICC Investigation

Issue at heart of sport credibility

4

5

5

14

 

19. Water Safety NZ

 

Life Jackets

Social marketing still not winning battle it chose

4

3

5

12

 

20. TourismNZ

 

100% Pure

Original critique still tarnishes brand standing

4

3

4

11

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news