Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The 20 Toughest NZ Issues ( Public Relations Challenges ) Of 2013

Media Release
BlacklandPR
30 December 2013

NZ’s 20 Toughest Issues Of 2013

According to a new ranking issued today by BlacklandPR, the toughest public relations challenges in 2013 were for the Police during the ‘roastbusters’ controversy and Fonterra during its product recall.

Each year BlacklandPR names the dozen public issues that they assess to have involved the most complex, emotional and sizable public relations challenges.

BlacklandPR Director Mark Blackham says that this year the emotions sparked by the ‘roastbusters’ scandal made it the toughest PR challenge for anyone involved.

“Sex and morality made this the most talked about and most highly charged issue.

“We call these ‘black hole’ issues. They draw in and consume everything near them, including the light of reason; in this case the Police and other individuals.

“Fonterra’s product recall came a close second due to the international danger posed by potentially lethal bacteria, and the risk to New Zealand’s reputation.

“What made the challenge remarkable was that it was completely Fonterra’s own doing. It sounded the alarm on something that did not exist,” Mr Blackham said.

Eight of the toughest issues were faced by the Government or organisations related to it.

The National Government endured public pressure over issues related to GCSB, and to the selling of shares in state assets. The Ministry of Primary Industries challenged the pastime of a fifth of the population when it lowered snapper catch limits.

Others included EQC over privacy concerns, NZPost over business changes, AirNZ over hiring practices, and Waikato DHB/Hamilton City Council over fluoride in water.

“Government is the place where society fights its economic, social and cultural battles, so many public relation challenges end up in its lap,” Mr Blackham said.

Blackham said many PR challenges arise from “lightning rod” issues, where they attract attention because of broader social implications. Examples this year included Anadarko’s oil drilling and Air New Zealand’s ban on employee tattoos.

“Organisations can be surprised to find themselves at the centre of a social storm. It’s not necessarily their fault, but once you’re a target, it’s tough to avoid being shot,” he said.

The list is intended to have captured the most significant public affairs issues that occurred over the year. Each is scored on the public profile of the matter, the emotional components, and the complexity. It is not an exhaustive list of every issue requiring public relations.

Toughest PR gigs 2013: Ranking

Organisation

Issue

Comment

Profile

Emotion

Complexity

Total

 

1. NZ Police

 

Roastbusters

Centre of a moral panic

10

10

8

28

 

2. Fonterra

 

“Botulism” recall

An own goal

9

8

9

26

 

3. John Key

 

GCSB

Local expression of international privacy issue

8

7

8

23

 

4. Min. of Primary Industry

 

Snapper

Passionate audience got political

7

9

6

22

 

5. NZ Treasury

 

State Asset Sales

Carrying out financial task in a political fight

9

5

7

21

 

6. EQC

 

Privacy Breach

Questions of competency and privacy continue

7

6

8

21

 

7. Waikato DHB

 

Fluoride

Long term fractious debate surfaced into policy

7

7

6

20

 

8. NZPost

 

Service changes

Historic institution changing with social trends

6

6

8

20

 

9. Len Brown

 

Affair

Caught out

9

7

4

20

 

10. Banking industry

 

Loan to value ratios

Implementing government change in hot housing climate

7

5

8

20

 

11. NZOG

 

Pike River payouts

Major tragedy continues to play out

6

8

5

19

 

12. AirNZ

 

Rejected tattoo

Hiring becomes political and cultural act

7

7

5

19

 

13. Insurance Industry

 

Changes to house insurance

Complicated issue requiring audience calculation and decision

4

4

10

18

 

14. Anadarko

 

Oil drilling

Frontline in debate over oil and gas exploitation

6

7

5

18

 

15. Chorus

 

Fair fees

Technical issue crystallizes into beltway campaign

6

3

9

18

 

16. Aaron Gilmore

 

Restaurant fracas

Crisis built on hot air

9

3

3

15

 

17. Skycity

 

Convention Centre

Building surfaces dispute over sin

6

3

5

14

 

18. NZ Cricket

 

ICC Investigation

Issue at heart of sport credibility

4

5

5

14

 

19. Water Safety NZ

 

Life Jackets

Social marketing still not winning battle it chose

4

3

5

12

 

20. TourismNZ

 

100% Pure

Original critique still tarnishes brand standing

4

3

4

11

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news