Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi entrepreneur seeks pledges for unique camera

MEDIA RELEASE FROM meMINI

JANUARY 7, 2014 (New Zealand time) – JANUARY 6 IN LAS VEGAS, USA

Kiwi entrepreneur seeks pledges for unique camera


Click for big version.

meMINI camera prototype with Magnatach, the camera’s magnetic backing plate

Kiwi entrepreneur Sam Lee has created a unique wearable camera with world-first Recall®technology – and today he’s launching a crowd-funding campaign to get it to market.

Lee, from Wanaka, New Zealand, has co-designed meMINI – a tiny, lightweight and simple-to-use video camera that captures a moment after it’s happened and instantly stores the footage in the cloud, to be edited and shared later.

meMINI is a breakthrough in wearable camera technology, and Lee has taken his prototype to the famous Consumer Electronics Show in Las Vegas, where today (4pm New Zealand time; 7pm on January 6, Las Vegas time) he's launching his Kickstarter campaign to turn a dream into reality.

With the help of co-developer Ben Bodley, from Auckland specialist camera design company Teknique, plus Blender Design and the lab at Auckland University of Technology, meMINI working prototypes have been made ahead of the campaign launch.

It’s completely different to other wearable cameras in the marketplace. Attached to clothing with Magnatach – a specially-designed magnetic backing plate – meMINI captures footage with revolutionary Recall® technology.

With a battery life of three hours, the 1080HD camera with image stabilisation is constantly rolling while it’s being worn. If something happens – a magic moment, a life experience, a hilarious joke – it’s caught on camera with Recall. Recall captures looped footage, adjustable from five seconds to five minutes. By simply pressing the Recall button, that moment is preserved and saved, ready to be shared in the cloud with meMINI software.

“I decided to create meMINI after years of being frustrated with traditional ways of filming, having to trawl through hours of unwanted footage just to find that one ‘stand-out’ moment of the day,” says Lee, also the original founder of freestyle snow sports resort Snow Park NZ.

“Or if I had managed to capture that moment, by the time I got round to editing and sharing the video, the moment had passed.

“With meMINI, it’s easy to hold on to moments that would otherwise be lost, and share them instantly with loved ones so they feel like they were part of the moment as well.

“It’s the only camera that allows you to experience the gift of hindsight and is perfect for families. It captures yourexperience, not the experience,” he says.

Bodley says when Teknique began the design process for meMINI, he looked at technology based on how a black box recorder operates, where old information or footage is overwritten by new footage when the loop capacity is full.

He chose a 160°-wide angle lens – which gives a wider perspective than a smart phone camera, which is 60°. “The meMINI camera is like the human perspective. It captures the whole scene, like your eyes would, so it makes it feel more like the moment that you were in, rather than just a tiny segment,” Bodley says.

The meMINI creators need $US50,000 to fund the manufacturing of the first 1000 cameras. Through the 30-day Kickstarter campaign, they’re seeking pledges from $5 upwards, with some early bird specials starting at USD$149 for the first meMINI cameras. After the successful Kickstarter campaign meMINI will retail for $US249.

“It’s exciting to be able to launch meMINI at the Consumer Electronics Show – it’s where the world’s innovators convene and provides the platform to introduce next-generation innovations to the global marketplace,” Lee says.

Lee and Bodley will be in the United States till January 16 and the meMINI Kickstarter campaign ends on February 4.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news