Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Flight Centre flying high with Kiwi travellers

Flight Centre flying high with Kiwi travellers

Back at work after the Christmas break and already daydreaming about your next holiday? Here’s some food for thought: one third of New Zealanders used a travel agent or tour operator to book a holiday in the last 12 months, a percentage almost identical among Australians. Furthermore, like their trans-Tasman neighbours, more Kiwis choose to book through Flight Centre than any other travel agency.

Of course, with the internet influencing the way travellers organise their holidays, the last few years have seen some significant changes. Overall, fewer Kiwis are using travel agents/tour operators to book their leisure travel than they were in 2009 (38.2%), with the only agencies experiencing increased usage being exclusively online enterprises such as Webjet.

New Zealanders who used travel agent for leisure travel in last 12 months


Click for big version.

Source: Roy Morgan Single Source (New Zealand), November 2008-October 2009 (n=11,620); November 2012-October 2013 (n=12,446).

Despite the trend towards internet booking, bricks-and-mortar travel agent Flight Centre has claimed top position among Kiwis’ 10 most popular travel agents/tour operators, snatching the crown from former leader Air New Zealand Holidays. Just over 8% of the New Zealand population booked a holiday via Flight Centre in the last 12 months, while 6.2% used Air New Zealand Holidays. However, both businesses (particularly the latter) have experienced declines since 2009, as the chart below indicates.
Travel agents used for leisure travel in the last 12 months


Click for big version.

Source: Roy Morgan Single Source (New Zealand), November 2008-October 2009 (n=11,620); November 2012-October 2013 (n=12,446).

In contrast, Webjet’s popularity almost quadrupled from 0.9% in 2009 to 3.4% in 2013, with fellow online-only operations Wotif and Expedia also growing over the same period.

Curiously, all of the seven bricks-and-mortar travel agents in the Top 10 offer online booking options as well, but this did not result in increased custom for any of them.

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Since 2009, Flight Centre has overtaken Air New Zealand Holidays as the travel agent used by most New Zealanders to book their holidays. This is an impressive achievement, given the trend on both sides of the Tasman towards online booking, and is no doubt helped along by the company’s strong brand, comprehensive web presence and famous ‘lowest airfare guarantee’.

“But can it maintain its lead? Of the 10 most popular travel agencies and tour operators used by Kiwis, only those that are exclusively online have shown any growth in custom since 2009.

“With the increasing penetration of laptops, tablets and smartphones in New Zealand, this trend is likely to continue. To remain competitive in this challenging market, bricks-and-mortar travel agents need to ensure they understand who exactly their customers are and what they’re looking for when it comes to planning and booking their holidays.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news