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New CEO For Kia Motors Australasia

January, 2014

New CEO For Kia Motors Australasia

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Mr SH (Sang-Hyun) Cho is the new President and CEO of Kia Motors operations in Australia and New Zealand.

A new President and CEO has been appointed to head the operations of Kia Motors in Australia, New Zealand and the South Pacific.

Mr SH (Sang Hyun) Cho, who took up his Sydney-based post this month (January), brings extensive senior executive management experience from Europe, as well as his home market of Korea.

His most recent position was as head of the Planning Division of Hyundai Motor Group Corporate Planning Team, based at the company’s headquarters in Seoul, but prior to that he was President and CEO of Kia Motors Poland and Coordinating Director for Kia Motors Europe.

Mr Cho takes up his new role following several years of growth for the Kia brand in this region and says he is “excited, honoured and very pleased that the opportunity to continue and expand on this growth has been given to me”.

He also acknowledges “significant challenges” facing the industry but adds that “with those challenges come opportunity” and says he is looking forward to working with his new team on both sides of the Tasman in such a vibrant market environment.

His appointment has been welcomed by Todd McDonald, General Manager of Kia Motors New Zealand, who says, he, too, is looking forward to working with Mr Cho to further build the Kia presence in this market.

Mr Cho, 50, joined Kia Motors in 1990 and moved to Europe three years later, before returning to planning roles in Korea in 2007.

He replaces Mr CW (Charlie) Kim who has returned to Seoul to take up a position as Head of Export Planning Team, International Business Division, KMC, after four years in Sydney, two as President and CEO


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