Air alliance signals tourism’s determination to grow value

Media Release
16 January 2014

Air alliance signals tourism’s determination to grow value

Today’s announcement that Singapore-Auckland air services are to be significantly expanded is another sign of the New Zealand’s tourism industry’s determination to grow its value to New Zealand’s economy, the Tourism Industry Association New Zealand (TIA) says.

Growing sustainable air connectivity is a key foundation theme of the Tourism 2025* growth framework, which aims to help the $23.9 billion tourism industry achieve strong, durable longterm economic growth.

“Singapore is a source of international visitors in its own right and it’s a market that potential to grow. But more important is its role as one of the world’s major aviation hubs,” says TIA Chief Executive Martin Snedden.

“Our industry is firmly focused on growth out of the Pacific Rim, including Southeast Asia. This alliance between Air New Zealand and Singapore Airlines will strengthen our industry’s ability to successfully exploit these valuable opportunities.

Mr Snedden says Air New Zealand is a strong supporter of Tourism 2025 and TIA is delighted to see this alignment with the tourism growth framework.

“Having our national carrier flying daily to one of the world’s major air transport hubs will help lift New Zealand’s profile, as well as our country’s accessibility to visitors from this important region."

*TIA is working with both the private sector and public sector to develop Tourism 2025, an aspirational plan that aims to unite and inspire the industry to adapt and succeed. It has a firm focus on growth – yield, profitability and return on investment – and improved sector productivity, all underpinning a quality visitor experience.

Visit www.tianz.org.nz/main/NZ-Tourism-2025-Growth-Framework for more information about Tourism 2025.

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