Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mosh offer New Year’s Resolutions in world of social media

Mosh offer New Year’s Resolutions in the world of social media

This year will be a year of doing things properly in the world of social media according to Jeremy Marks, Head of Strategy at Mosh. ‘New Zealand has always been a bit behind the pace compared to the rest of the world when it comes to social media marketing but we have seen a marked change in the awareness of the importance of social media in business. Last year lots of companies thought about doing it or dabbled in a haphazard way but this year there is more emphasis on getting it right. If you don’t, your competitors will.’

Mosh have compiled a list of New Year’s resolutions to keep your social media marketing plan on track.

1. Research. Have a look around at what your competitors are doing, try and work out which social media platforms are relevant to your business. For example, restaurants could make great use of Pinterest with photos and recipes of dishes, or an online magazine would benefit from building a readership through Twitter. It’s worth evaluating your own social media assets too and looking at how they are performing.

2. Plan. It may seem obvious but it’s amazing how few companies think about what they want out of social media before diving in. Some decent planning will ensure you don’t waste hours trawling around aimlessly on social media sites. Think carefully about what you are going to post and when and draw up a calendar.

3. Manage. Executing your plan is the fun bit. It’s quite addictive replying to the comments and responses to your posts, especially when you get great feedback. Make sure you respond in a consistent ‘brand voice’ and in a timely fashion.

4. Monitor. This is the bit many forget to do, but it will give you an idea of how your social media plan is performing. Facebook have improved their section on reporting and insights enormously over the last year so it’s worth spending some time getting to grips with it so you can refine and hone your strategy.

Jon Randles, Mosh’s Head of New Business says, ‘All the early signs this year are showing companies want to get heavily involved in social media and make sure they are doing it the right way. The last couple of years have been characterised by suspicion but social media is everywhere now, it is reported in the news, often appears in the paper and is a daily part of conversation. It’s the ultimate form of sharing information and most businesses now realise if they don’t get on board, they will be left behind.’

Mosh offer a range of products to research, define a strategy for your business and manage your social media program as well as assess your performance and progress. Private training packages and training camps are also available. See www.mosh.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Final Frontier: Rocket Lab And NASA Sign Commercial Space Launch Agreement

Rocket Lab has signed a Commercial Space Launch Act Agreement with the National Aeronautics and Space Administration (NASA). The agreement enables Rocket Lab to use NASA resources - including personnel, facilities and equipment - for launch and reentry efforts. More>>

ALSO:

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news