Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mosh offer New Year’s Resolutions in world of social media

Mosh offer New Year’s Resolutions in the world of social media

This year will be a year of doing things properly in the world of social media according to Jeremy Marks, Head of Strategy at Mosh. ‘New Zealand has always been a bit behind the pace compared to the rest of the world when it comes to social media marketing but we have seen a marked change in the awareness of the importance of social media in business. Last year lots of companies thought about doing it or dabbled in a haphazard way but this year there is more emphasis on getting it right. If you don’t, your competitors will.’

Mosh have compiled a list of New Year’s resolutions to keep your social media marketing plan on track.

1. Research. Have a look around at what your competitors are doing, try and work out which social media platforms are relevant to your business. For example, restaurants could make great use of Pinterest with photos and recipes of dishes, or an online magazine would benefit from building a readership through Twitter. It’s worth evaluating your own social media assets too and looking at how they are performing.

2. Plan. It may seem obvious but it’s amazing how few companies think about what they want out of social media before diving in. Some decent planning will ensure you don’t waste hours trawling around aimlessly on social media sites. Think carefully about what you are going to post and when and draw up a calendar.

3. Manage. Executing your plan is the fun bit. It’s quite addictive replying to the comments and responses to your posts, especially when you get great feedback. Make sure you respond in a consistent ‘brand voice’ and in a timely fashion.

4. Monitor. This is the bit many forget to do, but it will give you an idea of how your social media plan is performing. Facebook have improved their section on reporting and insights enormously over the last year so it’s worth spending some time getting to grips with it so you can refine and hone your strategy.

Jon Randles, Mosh’s Head of New Business says, ‘All the early signs this year are showing companies want to get heavily involved in social media and make sure they are doing it the right way. The last couple of years have been characterised by suspicion but social media is everywhere now, it is reported in the news, often appears in the paper and is a daily part of conversation. It’s the ultimate form of sharing information and most businesses now realise if they don’t get on board, they will be left behind.’

Mosh offer a range of products to research, define a strategy for your business and manage your social media program as well as assess your performance and progress. Private training packages and training camps are also available. See www.mosh.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Net Annual Migration Passes 71,000

A record 71,300 more migrants arrived in New Zealand than left in the January 2017 year, Statistics New Zealand said today. This surpassed the previous annual record set in December 2016. More>>

ALSO:

Fossils: Ancient Penguins Lived Alongside Dinosaurs?

Penguins are much older than previously thought and their evolution probably dates back to the days of the dinosaurs, according to research on the fossilised leg bone and toes of a giant ancient penguin found in rocks near Waipara, North Canterbury. More>>

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news