Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mosh offer New Year’s Resolutions in world of social media

Mosh offer New Year’s Resolutions in the world of social media

This year will be a year of doing things properly in the world of social media according to Jeremy Marks, Head of Strategy at Mosh. ‘New Zealand has always been a bit behind the pace compared to the rest of the world when it comes to social media marketing but we have seen a marked change in the awareness of the importance of social media in business. Last year lots of companies thought about doing it or dabbled in a haphazard way but this year there is more emphasis on getting it right. If you don’t, your competitors will.’

Mosh have compiled a list of New Year’s resolutions to keep your social media marketing plan on track.

1. Research. Have a look around at what your competitors are doing, try and work out which social media platforms are relevant to your business. For example, restaurants could make great use of Pinterest with photos and recipes of dishes, or an online magazine would benefit from building a readership through Twitter. It’s worth evaluating your own social media assets too and looking at how they are performing.

2. Plan. It may seem obvious but it’s amazing how few companies think about what they want out of social media before diving in. Some decent planning will ensure you don’t waste hours trawling around aimlessly on social media sites. Think carefully about what you are going to post and when and draw up a calendar.

3. Manage. Executing your plan is the fun bit. It’s quite addictive replying to the comments and responses to your posts, especially when you get great feedback. Make sure you respond in a consistent ‘brand voice’ and in a timely fashion.

4. Monitor. This is the bit many forget to do, but it will give you an idea of how your social media plan is performing. Facebook have improved their section on reporting and insights enormously over the last year so it’s worth spending some time getting to grips with it so you can refine and hone your strategy.

Jon Randles, Mosh’s Head of New Business says, ‘All the early signs this year are showing companies want to get heavily involved in social media and make sure they are doing it the right way. The last couple of years have been characterised by suspicion but social media is everywhere now, it is reported in the news, often appears in the paper and is a daily part of conversation. It’s the ultimate form of sharing information and most businesses now realise if they don’t get on board, they will be left behind.’

Mosh offer a range of products to research, define a strategy for your business and manage your social media program as well as assess your performance and progress. Private training packages and training camps are also available. See www.mosh.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news