Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Digital signage upgrade bolsters oOh!’s network

Sydney Airport digital signage upgrade bolsters oOh!’s Fly international screen network

oOh!’s national digital advertising network has been strengthened this week with the completion of a multi-million dollar upgrade to include advertising sites at Australia’s busiest airport..

Sydney Airport’s Terminal 2 (T2) now boasts 24 brand new digital billboard screens at baggage collection and on approach to check in where passenger ‘dwell time’ is at its longest.

The upgrade of T2 completes oOh!’s national digital roll-out of its Collect and Connect baggage advertising network, making it easier to book and run national campaigns with one creative.

Further improvements to T2 include two brand new high-quality LED 2.2m x 3.8m large format portrait digital panels that suspend from the ceiling to be noticed by passengers as they approach check in.

oOh!’s Group Director – Fly, Robbie Dery said this upgrade completes the digitisation of oOh!’s Collect and Connect network across Australia and impacts passengers greatest in areas where their dwell time is high.

“Sydney Airport’s T2 is the busiest terminal in Australia with nearly 15 million passengers passing through each year, and it’s been growing every year across leisure and business travellers.

“We’ve researched the passenger journey and have invested in zones where dwell time is highest so advertisers can communicate with a captive audience using the highest-definition digital screens available in the world.

“Digitisation of our Fly network makes it easier for advertisers to simultaneously broadcast to over 100 million passengers annually across Australia by adding in Brisbane, Melbourne, Adelaide and Perth airports into their Collect and Connect schedule,”

The upgrade to Sydney Airport T2 is part of oOh!’s $20 million investment over four years in Australia to deliver world class digital advertising opportunities across major airports.

oOh! Fly’s national network also provides travellers with free Wi-Fi and enables them to use their mobile devices to engage with advertisements to access richer content and make the most of their down time.

“Our investment into continually improving our digital and audience engagement offerings has cemented us as the leader in Airport advertising that allows advertisers to reach the growing passenger numbers our airports are seeing.”

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news