Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Digital signage upgrade bolsters oOh!’s network

Sydney Airport digital signage upgrade bolsters oOh!’s Fly international screen network

oOh!’s national digital advertising network has been strengthened this week with the completion of a multi-million dollar upgrade to include advertising sites at Australia’s busiest airport..

Sydney Airport’s Terminal 2 (T2) now boasts 24 brand new digital billboard screens at baggage collection and on approach to check in where passenger ‘dwell time’ is at its longest.

The upgrade of T2 completes oOh!’s national digital roll-out of its Collect and Connect baggage advertising network, making it easier to book and run national campaigns with one creative.

Further improvements to T2 include two brand new high-quality LED 2.2m x 3.8m large format portrait digital panels that suspend from the ceiling to be noticed by passengers as they approach check in.

oOh!’s Group Director – Fly, Robbie Dery said this upgrade completes the digitisation of oOh!’s Collect and Connect network across Australia and impacts passengers greatest in areas where their dwell time is high.

“Sydney Airport’s T2 is the busiest terminal in Australia with nearly 15 million passengers passing through each year, and it’s been growing every year across leisure and business travellers.

“We’ve researched the passenger journey and have invested in zones where dwell time is highest so advertisers can communicate with a captive audience using the highest-definition digital screens available in the world.

“Digitisation of our Fly network makes it easier for advertisers to simultaneously broadcast to over 100 million passengers annually across Australia by adding in Brisbane, Melbourne, Adelaide and Perth airports into their Collect and Connect schedule,”

The upgrade to Sydney Airport T2 is part of oOh!’s $20 million investment over four years in Australia to deliver world class digital advertising opportunities across major airports.

oOh! Fly’s national network also provides travellers with free Wi-Fi and enables them to use their mobile devices to engage with advertisements to access richer content and make the most of their down time.

“Our investment into continually improving our digital and audience engagement offerings has cemented us as the leader in Airport advertising that allows advertisers to reach the growing passenger numbers our airports are seeing.”

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news