Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Digital signage upgrade bolsters oOh!’s network

Sydney Airport digital signage upgrade bolsters oOh!’s Fly international screen network

oOh!’s national digital advertising network has been strengthened this week with the completion of a multi-million dollar upgrade to include advertising sites at Australia’s busiest airport..

Sydney Airport’s Terminal 2 (T2) now boasts 24 brand new digital billboard screens at baggage collection and on approach to check in where passenger ‘dwell time’ is at its longest.

The upgrade of T2 completes oOh!’s national digital roll-out of its Collect and Connect baggage advertising network, making it easier to book and run national campaigns with one creative.

Further improvements to T2 include two brand new high-quality LED 2.2m x 3.8m large format portrait digital panels that suspend from the ceiling to be noticed by passengers as they approach check in.

oOh!’s Group Director – Fly, Robbie Dery said this upgrade completes the digitisation of oOh!’s Collect and Connect network across Australia and impacts passengers greatest in areas where their dwell time is high.

“Sydney Airport’s T2 is the busiest terminal in Australia with nearly 15 million passengers passing through each year, and it’s been growing every year across leisure and business travellers.

“We’ve researched the passenger journey and have invested in zones where dwell time is highest so advertisers can communicate with a captive audience using the highest-definition digital screens available in the world.

“Digitisation of our Fly network makes it easier for advertisers to simultaneously broadcast to over 100 million passengers annually across Australia by adding in Brisbane, Melbourne, Adelaide and Perth airports into their Collect and Connect schedule,”

The upgrade to Sydney Airport T2 is part of oOh!’s $20 million investment over four years in Australia to deliver world class digital advertising opportunities across major airports.

oOh! Fly’s national network also provides travellers with free Wi-Fi and enables them to use their mobile devices to engage with advertisements to access richer content and make the most of their down time.

“Our investment into continually improving our digital and audience engagement offerings has cemented us as the leader in Airport advertising that allows advertisers to reach the growing passenger numbers our airports are seeing.”

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news