Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Successful launch of Qbook Maps in Japanese and Chinese

27 January 2014

Successful launch of Qbook Maps in Japanese and Chinese

A privately-owned Queenstown booking and information agency with a strong presence in Asian independent traveller (FIT) markets has launched new Qbook maps.

Qbook director Yoji Kimura said the new maps – one in Japanese, the other in Chinese – had been produced in response to feedback from visitors from both markets about how helpful a town map in their own language would be.

Since launching in late December, the pocket-size maps that open up to full information sheets on local attractions, activities, shops and restaurants have already proved so popular Mr Kimura is considering doing another print run.

The timing would be perfect with the official start of Chinese New Year two-week celebrations from January 31 scheduled to bring thousands more visitors to Queenstown and the surrounding region.

“The maps include detailed information on local attractions, activities, shops and restaurants and visitors are taking them away to write lots of notes on them as they work their way around town,” he said.

“Not only do visitors love them but we’ve had really strong support from Queenstown businesses keen to be listed on the maps as they have seen this as a fantastic platform to connect their business to the Asian market.

“For those visitors, it’s good for them to know that they’ll receive a warm welcome at those businesses and often find Japanese or Chinese-speaking staff to help them.”

Mr Kimura, who owns and operates two booking centres, Qbook Central in Shotover Street and Qbook Kawarau Village that manages activity bookings for guests at the Kawarau and Hilton hotels, said maps could also be downloaded from Qbook’s Japanese and Chinese language websites.

He has employed several Japanese and Chinese-speaking staff and is already seeing the benefits through face-to-face, online and social media channels.

Mr Kimura, who has travelled extensively and often in Japan and China over the past year, said that while many businesses were focussed on emerging Chinese markets, they should not lose sight of continued growth in the Japanese market too.

“I know from my visits to both countries that we’re going to see more independent visitors from Japan and China, people who aren’t travelling in groups where their itinerary is fixed,” he said.

“Particularly in the Japanese market, we’ve been promoting longer Queenstown stays, particularly pushing ‘Three nights-plus in Queenstown’ over the last five years with Tourism New Zealand, Destination Queenstown and Japanese travel agents.

“We’re seeing the results of that right now with more Japanese FITs (Free Independent Travellers) staying in Queenstown for three nights or more, enabling them to explore Queenstown and its activities in more depth and for longer, and now using the Qbook map to help them.

“We’ve also seen an increase in younger travellers from Japan with more time and more opportunities to experience adventurous activities.”

Tourism New Zealand's Acting General Manager Asia David Craig welcomed the work being done Qbook to enhance Asian visitors' holiday experiences.

"Tourism New Zealand has a particular interest in ensuring visitors have a quality experience while in New Zealand so they return home and share their stories with others,” he said.

“We know that friends and family are considered a key source of information for potential travellers and a positive report from friends and family will encourage others to plan and book a trip of their own.

"This initiative by Qbook is a great example of the how the industry can respond to the needs of our visitors, with the end result being a better experience while in New Zealand.

“It also supports Tourism New Zealand's objectives of increasing the number of valuable, free and independent travellers who seek greater personal control of their itinerary.”

The Chinese version of the Qbook map and website has links to the top Chinese social media site Weibo and there is also a QR code linking through WeChat, another new and very popular Chinese communication tool.

Mr Kimura said Qbook was already seeing WeChat being used as a last-minute booking tool.

“Mainly through WeChat we have a lot of Chinese New Year bookings coming through, and looking at the numbers I’d say this year’s celebrations are going to be huge for Queenstown,” he said.

For further information please visit www.qbooknz.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Oil: 2017 Block Offer Petroleum Tender Launched

New Zealand is well-placed to take advantage of the economic benefits of oil and gas exploration, Energy and Resources Minister Judith Collins announced today at the launch of the 2017 Block Offer petroleum tender. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news