Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Telecom Data Shows Kiwis ‘Most Shared Summer’ Yet

Telecom Data Shows Kiwis ‘Most Shared Summer’ Yet

Telecom has revealed how increasingly tech-savvy Kiwis are experiencing iconic summer events and holiday celebrations in an entirely new way, by taking to their smart devices ‘live’ in their masses to connect, share and document personalised experiences via video and imagery as it happens.

In data released today, the company outlines a consistent pattern of increased data consumption each summer. Data has skyrocketed during the 2013/2014 holiday period, with mobile data use during big summer events or holiday hotspot locations nearly doubling from usage at the same places and events the year before.

Numbers also show clearly for the first time that upload and download data consumption are increasing at a similar rate, meaning that smartphone users are increasingly contributing content online (pictures, videos) almost as much as they’re increasingly drawing content online browsing and streaming. During the two week peak holiday period, upload and download usage has nearly doubled compared to previous years.

With an event-filled Auckland Anniversary weekend set to close tomorrow including The Color Run, The Seafood festival, the Auckland Anniversary Day Regatta and Laneways Festival, it’s a given that live moments of these highly-visual and ‘sharable’ events will have already been widely tagged and shared online.

Telecom Retail CEO Chris Quin says that while the impact of social applications such as Facebook and Twitter have already become an everyday way of life, more recent technology developments have ushered in a new era of to-the-minute social sharing by smartphone devices.

“Recent uptake of rich content applications such as Snapchat and Instagram, which harness video, audio and imagery, as well as the launch of the better, faster 4G data network are rapidly enabling more customers instant-access to the online world, which they’re jumping on in huge numbers.”

“The Color Run today was a great example of how people are using their mobile devices differently, as this event will have been clearly seen on just about every Instagram or Facebook newsfeed across the country. When events like these happen we see a huge leap in mobile data consumed per user.”

“This is an incredibly exciting development. It’s awesome to see Kiwis truly maximising their technology to get more out of the experiences that mean the most to them. Equally, it has meant a steep learning curve as we rush to support volumes of mobile traffic five or six times what we’ve seen in previous years – sometimes well outside the generous usage increases we forecasted at the beginning of the summer.”

Some summer data highlights:

• Summer Holiday Data traffic has almost doubled since last year
• Text/SMS use has dropped by around 25% compared to the same period last year
• Data traffic at ‘sharable’ events skyrocket as people take to their smart devices
• Around 20% of data consumed is through social media applications

To support the massive increase in data use, mobile users are now more closely monitoring their mobile plans such as by Telecom’s free smartphone app as well as adjusting their mobile plan to best suit their changing needs. At the end of 2013 the company entirely revised their range of postpaid mobile plans with more generous data allowances in a nod to a pattern of increase data usage.

Click here for further information.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news