Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Telecom Data Shows Kiwis ‘Most Shared Summer’ Yet

Telecom Data Shows Kiwis ‘Most Shared Summer’ Yet

Telecom has revealed how increasingly tech-savvy Kiwis are experiencing iconic summer events and holiday celebrations in an entirely new way, by taking to their smart devices ‘live’ in their masses to connect, share and document personalised experiences via video and imagery as it happens.

In data released today, the company outlines a consistent pattern of increased data consumption each summer. Data has skyrocketed during the 2013/2014 holiday period, with mobile data use during big summer events or holiday hotspot locations nearly doubling from usage at the same places and events the year before.

Numbers also show clearly for the first time that upload and download data consumption are increasing at a similar rate, meaning that smartphone users are increasingly contributing content online (pictures, videos) almost as much as they’re increasingly drawing content online browsing and streaming. During the two week peak holiday period, upload and download usage has nearly doubled compared to previous years.

With an event-filled Auckland Anniversary weekend set to close tomorrow including The Color Run, The Seafood festival, the Auckland Anniversary Day Regatta and Laneways Festival, it’s a given that live moments of these highly-visual and ‘sharable’ events will have already been widely tagged and shared online.

Telecom Retail CEO Chris Quin says that while the impact of social applications such as Facebook and Twitter have already become an everyday way of life, more recent technology developments have ushered in a new era of to-the-minute social sharing by smartphone devices.

“Recent uptake of rich content applications such as Snapchat and Instagram, which harness video, audio and imagery, as well as the launch of the better, faster 4G data network are rapidly enabling more customers instant-access to the online world, which they’re jumping on in huge numbers.”

“The Color Run today was a great example of how people are using their mobile devices differently, as this event will have been clearly seen on just about every Instagram or Facebook newsfeed across the country. When events like these happen we see a huge leap in mobile data consumed per user.”

“This is an incredibly exciting development. It’s awesome to see Kiwis truly maximising their technology to get more out of the experiences that mean the most to them. Equally, it has meant a steep learning curve as we rush to support volumes of mobile traffic five or six times what we’ve seen in previous years – sometimes well outside the generous usage increases we forecasted at the beginning of the summer.”

Some summer data highlights:

• Summer Holiday Data traffic has almost doubled since last year
• Text/SMS use has dropped by around 25% compared to the same period last year
• Data traffic at ‘sharable’ events skyrocket as people take to their smart devices
• Around 20% of data consumed is through social media applications

To support the massive increase in data use, mobile users are now more closely monitoring their mobile plans such as by Telecom’s free smartphone app as well as adjusting their mobile plan to best suit their changing needs. At the end of 2013 the company entirely revised their range of postpaid mobile plans with more generous data allowances in a nod to a pattern of increase data usage.

Click here for further information.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Court Ruling: Kiwifruit NZ Ordered To Consider Collaborative Marketing Proposals

The High Court has told kiwifruit marketer Zespri to reconsider collaborative marketing proposals from Splice Fruit and Seeka Kiwifruit to sell fruit offshore that its board had previously rejected. More>>

ALSO:

Electric Vehicles: No Road User Charges Feature In Govt Package

Drivers of electric vehicles won't have to pay road user charges and will be allowed to drive in bus lanes as part of a new government plan to double EV numbers annually to a target 64,000 by 2021. More>>

ALSO:

Pre-Budget: Computer Emergency Response Team, Assemble!

John Key told the country's first ever Cyber Security Summit in Auckland that the government had earmarked funding set up a national Computer Emergency Response Team to help prevent and act on cyber incidents in partnership with the private sector and other organisations. More>>

ALSO:

Job Cutter Goes: Mark Weldon To Step Down As MediaWorks CEO

“When I joined MediaWorks in August 2014, I had a mandate to lead a significant change programme to bring the business back from receivership into a position where it could once again be a strong competitor in the market, with a sound and sustainable future. It was a big brief, laden with inherent challenges, but I took it in good faith and have dedicated myself fully to the goal since." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news