Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Don’t Shout, Listen

Don’t Shout, Listen

Traditional marketing methods are obsolete on social media according to Julian Thompson, Head of Digital Media at Mosh. ‘We operate on the assumption that unless the customer is actually choosing to get involved by giving permission or ‘liking’ an ad, you can’t guarantee its worthiness.’

Turning the sound down on the TV and wandering off to put the kettle on during ad breaks are commonplace in most households. You might worry about missing the first two minutes of Coronation Street but no one rushes back in to hear about the Anniversary Weekend sales and how much discount will be available on power tools. Thompson continues, ‘Marketing has to be relevant and add value to the consumer in an engaging and entertaining fashion. That in turn will be good for your brand.’

Mosh have recently marketed the world’s first augmented reality 3D zombie killing game on behalf of Hell Pizza. Jeremy Marks, Head of Strategy at Mosh says, ‘This app is the perfect example of reading your target market well and giving them something relevant and fun. You download the Hell Pizza app onto your smart phone then hold your device over one of the Hell Pizza boxes. An apocalyptic cityscape appears riddled with pizza crazed zombies. By killing the zombies, you earn yourself free Hell stuff. Hell pizza munching customers are clearly a competitive bunch because we launched a leaderboard app on their Facebook page and it went crazy.’

We as consumers are incredibly sophisticated compared to our parents in the same era. We also expect extreme value for money. New Zealand advertising is a long way behind that of the rest

of world. John Lewis, an upmarket department store in the UK, spent nearly $NZD 2m on their Christmas television advert in 2013 and had no mention of their products or brand until right at the end where the company logo was shown for a few seconds of the 2 minute ad. This is in marked difference to our own adverts, usually of an employee shouting in a shop about knockdown prices.

Jeremy Marks commented that companies don’t need huge budgets to emulate the subtlety and cleverness of the John Lewis ad. ‘All you need to do is think outside the box a little and empathise with your consumer – that part should be easy as we are all consumers. Social media is a great playground to practice being more thoughtful to your customers and get some conversations going.

It’s an open forum so feel free to ask your customers what they’d like to see and hear from you.’

Mosh Social Media marketing offer a number of products in planning, managing, monitoring and training using social media for business. See www.mosh.co.nz for more details.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Budget Policy Statement: Spending Wins Over Tax Cuts; Big Ticket Items Get Boost

Income tax cuts are on hold as the government says “responding to the earthquakes and reducing debt are currently of higher priority”, although election year tax sweeteners remain possible. More>>

ALSO:

Fishy: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news