Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


DCC to Establish New Marketing Agency

DCC to Establish New Marketing Agency

Dunedin, 29 January 2014 – The Dunedin City Council is establishing an in-house City marketing agency to align the city’s promotional activities across key sectors and drive better marketing outcomes for the city.

At its meeting on 24 January the Council agreed to create the agency to promote tourism, business and education.

Dunedin Mayor Dave Cull says the move is aimed at delivering a broader range of effective messages for the city through the new agency. It aims to carry on the excellent work Tourism Dunedin has done for tourism across education and business as well.

He says the Council has been exploring the feasibility of establishing a new agency to assume responsibility for marketing key sectors in the city, following a decision in principle to do this last year.

“It is an opportunity for Dunedin to do more together to promote all of Dunedin’s investment opportunities. We believe the decision will help us towards our vision of developing Dunedin as one of the world’s great small cities.”

Council Chief Executive Officer Dr Sue Bidrose says the structure of the agency is yet to be determined.

“At the moment a lot of good work is being done by different departments and agencies across the city, but it is pretty fractured. A single team will help us find more efficiencies and help us provide a more consistent message. Its work will be closely aligned with the work of Council’s Economic Development Unit and i-SITE.”

The intention is to disestablish Tourism Dunedin by 30 June this year and establish the agency by 1 July. Dr Bidrose says many of the skills within Tourism Dunedin are compatible with those required at the agency and some posts are likely to transfer across where there is direct alignment. Other staff will also be encouraged to apply for roles within the new agency.

Mr Cull says the Council wishes to acknowledge the achievements and contribution of Tourism Dunedin staff and Board.

“It has not been an easy decision. Tourism Dunedin has done a wonderful job in promoting tourism, but we are aiming to get the best outcome for Dunedin and to do that we need to promote our business and education sectors more effectively, not just concentrate on tourism.”

Tourism Dunedin Board Chair, Trish Oakley says the Board of Tourism Dunedin supports the creation of a City marketing agency and has worked closely with the Dunedin City Council on the proposal.

“A city marketing agency will help us better position the City as a place to live, work, visit study and invest. It will allow us to build on the work that has been done by Tourism Dunedin staff and other stakeholders.

“This change presents us with an opportunity to work closely with visitor sector leaders and build on the confidence we share in the sector’s ability to make an important economic contribution to Dunedin.”

Dr Bidrose says the performance of the agency will be reviewed after 18 months with a view to assessing whether, in the longer term, the marketing objectives of the city could be best met by establishing the agency as a Council Owned Company (CCO).

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Prices Up, Volume Down: March NZ House Sales Drop 10% As Loan Curbs Bite

New Zealand house sales dropped 10 percent in March from a year earlier as the Reserve Bank’s restrictions on low-equity mortgages continue to weigh on sales of cheaper property. More>>

ALSO:

Scoop Business: Chorus To Appeal Copper Pricing Judgment

Chorus will appeal a High Court ruling upholding the Commerce Commission’s determination setting the regulated prices on the telecommunications network operator’s copper lines. More>>

ALSO:

Earlier:

Cars: Precautionary Recalls Announced For Toyota Vehicles

Toyota advises that a number of its New Zealand vehicles are affected by a series of precautionary global recalls. Toyota New Zealand General Manager Customer Services Spencer Morris stressed that the recalls are precautionary. More>>

ALSO:

'Gardening Club': Air Freight Cartel Nets Almost $12 Million In Penalties

The High Court in Auckland has today ordered Swiss company Kuehne + Nagel International AG to pay a penalty of $3.1 million plus costs for breaches of the Commerce Act. Kuehne + Nagel’s penalty brings the total penalties ordered in this case to $11.95 million ... More>>

ALSO:

Crown Accounts: Revenue Below Projections

Core Crown tax revenue has increased by $1.9 billion (or 5.0%) compared to the same time last year. However this was $1.1 billion less than expected and is reflected across most tax types, continuing the pattern of recent months. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news