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Eastgate Signs Crusaders as Official Mall Partners


East Christchurch’s Eastgate Shopping Centre has announced an exciting new partnership with the Crusaders – it is now the new official mall of the Crusaders.

Eastgate’s manager Mike Smith says, “We’re delighted for Eastgate to have this close partnership with the Crusaders. Many Eastgate customers are very keen Crusaders fans so this is a relationship that they will relate to and be very excited about.

“Eastgate has already had a close connection with the Linwood Rugby Club, so we all have a love of the game and a desire to support it. When the opportunity arose to sponsor the Crusaders, we jumped at it. It was a no-brainer as far as we were concerned.”

Crusaders coach Todd Blackadder says, “It’s great to see this partnership with Eastgate. It will really help us to touch base with some of our supporters in this community. Eastgate has already shown its commitment to rugby through its collaboration with Linwood Rugby, and we’re grateful to have them also supporting the Crusaders.”

The Crusaders’ 2014 season officially kicks off with their first game against the Chiefs on Friday, 21 February at the AMI Stadium in Christchurch. The following day – Saturday, 22 February – is the third anniversary of Christchurch’s most devastating earthquake.

Crusaders CEO Hamish Riach says, “We recognise the importance of Eastgate’s position as an important community hub in east Christchurch and we are excited to be partnering with them. This area of Christchurch is one we are particularly keen to support and connect with, given the toll that the earthquakes of 2010 and 2011 took and the complexity of people’s lives in this area as a result.

Situated on the corner of Linwood Avenue and Buckley’s Road, Eastgate Shopping Centre is not only a shopping mall, it also has a very strong focus on the needs of the east Christchurch community. In 2013 the Linwood Library and Service Centre opened on the first floor of the centre. Later on this year the Linwood Medical Centre will relocate to the centre where it will occupy specially designed purpose-built spaces. Eastgate’s major retail tenants are The Warehouse, Countdown, Number One Shoes and Lincraft; larger retail spaces are leased to PaperPlus, Bed Bath & Beyond and Unichem, and there are an additional 31 speciality shops including a food court and other food outlets – all on Eastgate’s ground floor.

“Eastgate’s partnership with the Crusaders is very exciting for us at Eastgate and for the people of east Christchurch. We know that this community will welcome the team and want them to feel at home here. There are many promotions planned over the next 12 months and we know our shoppers will very much enjoy getting to know the Crusaders better. We know it’s a relationship that we will all enjoy,” says Mike Smith.


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