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Tourism Radio Canada set to take on American travel market

Tourism Radio Canada set to take North American travel market by storm:

(Auckland, New Zealand) Travel technology innovator Tourism Radio ( announced this week that it will soon open its doors to tourists in Canada. From humble beginnings in Cape Town,South Africa, the company has expanded over the last nine years to New Zealand and Spain, with Canada expected to be fully operational shortly.

Tourism Radio CEO Hayden Braddock says he now has eyes firmly set on North America, “Canada is the perfect market for our patented travel guide technology. We’ll be launching in-car tour guide devices using Nokia hardware, as well as a range of mobile audio guides for iPhone, Android and Windows devices. Mobile usage figures from across the world continue to rise exponentially, and we’re set to take advantage of this in the as-yet untouched Canadian travel market.”

Braddock says the company hopes to emulate the successes seen in New Zealand, adding that operations in Canada will follow a similar model, “In New Zealand we’ve noted that the average self-drive tourist stays in the country for about 14-days. We’re expecting similar figures in Canada due to the country’s rich heritage and abundance of scenic wonders. It’s the ideal location for travellers looking to explore the country in their own time.”

Julie-Anna Van Meekeren will be heading up operations in Canada; she’s the entrepreneurial driving force behind introducing the company to North America. Van Meerkeren says, “Bringing Tourism Radio to Canada has already been an experience like no other. We hope to offer our users tremendous interactive value while they visit this diverse country, and in so doing, we hope to inspire visitors to explore well known points of interest across Canada, as well as discover hidden gems that are off the normal tourist track.”

Setup of Tourism Radio Canada is currently underway, with an official launch in the Nova Scotia region of Canada expected in September 2014. Tourism Radio offerings across the rest of the country should follow soon thereafter.

Tourism Radio Canada will provide users with a comprehensive mobile audio guide of the country, using patented technology to tailor make guides as users drive around the country, or take a sight-seeing stroll around a particular city area.

For more information on Tourism Radio’s global reach, visit our website:

© Scoop Media

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