Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Growing Employee & Customer Loyalty a Must in 2014…..

Growing Employee & Customer Loyalty a Must in 2014…..

Business leaders are starting to realise that there is nothing more powerful than an organisation completely focused on both its people and customers. The good news is that more organisations want to learn how to develop a long-term business culture that delivers this competitive advantage.

Chris Bell co-founder of business group Customer Experience Management NZ www.cemnz.org.nz said “it was very encouraging to see more businesses adopting an employee and customer focus”

cemNZ is launching a customer experience development programme (CED) that has been 7 years in the making and is unique both in its approach and content.

Most businesses today clearly understand the long-term benefits and value a customer experience strategy can add in an increasingly commoditised world. The challenge is the lack of expertise to develop such a strategy and this is where the CED workshop comes in.

Bell said business must start paying attention to the research regarding business performance in this area. High employee disengagement, low productivity, increasing marketing costs, declining customer loyalty and advocacy, the focus on price in an increasingly commoditised world and, most
importantly, the impact all of these factors have on business growth and financial performance.

Bell believes that there is no doubt future business success will be directly aligned with the quality and consistency of the employee and customer experience delivered by a business.

The CED programme has one goal and that is to grow an organisations customer loyalty and advocacy. Profit and growth are stimulated primarily by customer loyalty. Loyalty is a direct result of exceeding customers’ expectations. Exceeding customers’ expectations is largely achieved by the value of services provided to customers. Value is created by engaged, loyal and productive employees.

Workshop information link:- http://www.cemnz.org.nz/Workshops.htm#CB-CEDW

END

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Oil: 2017 Block Offer Petroleum Tender Launched

New Zealand is well-placed to take advantage of the economic benefits of oil and gas exploration, Energy and Resources Minister Judith Collins announced today at the launch of the 2017 Block Offer petroleum tender. More>>

ALSO:

OECD And Zero Carbon Reports: Environmental Pressures Rising In New Zealand

New Zealanders enjoy a high environmental quality of life and access to pristine wilderness. However, New Zealand’s growth model, based largely on exploiting natural resources, is starting to show its environmental limits with increasing greenhouse gas emissions and water pollution ... More>>

ALSO:

Statistics: Record Net Annual Migration Levels Continue

In the February 2017 year, 71,300 more migrants arrived in New Zealand than left, Stats NZ said today. This equalled the previous annual record set in January 2017. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news