Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New online wine retail venture Rewined

New online wine retail venture Rewined corks the overbearing expert advice – instead – acts like knowledgeable friend giving easy to understand guidance to buy wine confidently

Rewined uses social and unpretentious language to take wine off its pedestal and make purchasing a relaxed and fun experience

FAST FACTS:
• Targeting educated, internet-savvy professionals, 35-50 years old, whose love of wine matches their love of food, friends and occasions.
• The site avoids complicated, technical information. People find the best wines to suit their occasion, tastes and budget, using a guided search function.
• With over 100 online wine retailers, online retailing from 2013 was estimated at 10% of total domestic sales, up 2% on the previous twelve months. (Source Deloitte and New Zealand Winegrowers New Zealand wine industry benchmarking survey 2013)

Auckland, 5th February 2014 - www.rewined.co.nz is a new site that aims to bring a different buying experience to the average New Zealand wine drinker; one that wants to have the confidence to know that they just got the right wine. Purchasing is not the focus of their day, but definitely should be easy, social and fun.

Rewined is an online-only retailing venture, selling mid to premium wine fromrecognised New Zealand and international producers. It was founded last year by Windhaven Investments.

“If you’re the type of person who enjoys a glass of wine with a meal, keeps a few special bottles in the rack and knows there’s more to New Zealand wine than Marlborough Sauvignon Blanc, then you’re the kind of person we’re talking to at Rewined,” says Shannon Lawrence, Operations Manager at Rewined.

Lawrence explains the premise behind rewined.co.nz: "We estimate there are over 100 online wine retailers in New Zealand. However, regardless of whether they are targeting connoisseurs or bargain hunters, most sites still feel like you are walking into a supermarket, with an overwhelming number of options and technical information and lengthy tasting notes.

“Buying, serving and talking about wine shouldn’t be confusing or pretentious; we should just drink it because we like it. So clearly we saw a gap in the market for people who want to drink great wine and feel confident they’ve brought something they and people they socialise with are going to like. We launched Rewined with that in mind: quality wine with entertaining, unpretentious descriptions that anyone can understand."

The website, which soft-launched in December and is this month launching officially with a strong social media presence.

People choose the style of wine they are looking for, the price range and the occasion, letting the site do to the rest of the work for them. The occasions range from anything like finding wines suitable for matching with a meal, to impress a crowd, to drink with nibbles, to enjoy on a sunny afternoon and to add to your cellar.

The site has a two day delivery in metro areas and three to five days to smaller towns, rural areas and the South Island. All cases can be mixed with different wines.

About Rewined
Rewined is the online-only wine shop selling mid to premium wines dedicated to making the wine buying process simple and approachable. The company was established in 2013 and is part of the Windhaven Investments portfolio.

Visit www.rewined.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news