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New online wine retail venture Rewined

New online wine retail venture Rewined corks the overbearing expert advice – instead – acts like knowledgeable friend giving easy to understand guidance to buy wine confidently

Rewined uses social and unpretentious language to take wine off its pedestal and make purchasing a relaxed and fun experience

• Targeting educated, internet-savvy professionals, 35-50 years old, whose love of wine matches their love of food, friends and occasions.
• The site avoids complicated, technical information. People find the best wines to suit their occasion, tastes and budget, using a guided search function.
• With over 100 online wine retailers, online retailing from 2013 was estimated at 10% of total domestic sales, up 2% on the previous twelve months. (Source Deloitte and New Zealand Winegrowers New Zealand wine industry benchmarking survey 2013)

Auckland, 5th February 2014 - is a new site that aims to bring a different buying experience to the average New Zealand wine drinker; one that wants to have the confidence to know that they just got the right wine. Purchasing is not the focus of their day, but definitely should be easy, social and fun.

Rewined is an online-only retailing venture, selling mid to premium wine fromrecognised New Zealand and international producers. It was founded last year by Windhaven Investments.

“If you’re the type of person who enjoys a glass of wine with a meal, keeps a few special bottles in the rack and knows there’s more to New Zealand wine than Marlborough Sauvignon Blanc, then you’re the kind of person we’re talking to at Rewined,” says Shannon Lawrence, Operations Manager at Rewined.

Lawrence explains the premise behind "We estimate there are over 100 online wine retailers in New Zealand. However, regardless of whether they are targeting connoisseurs or bargain hunters, most sites still feel like you are walking into a supermarket, with an overwhelming number of options and technical information and lengthy tasting notes.

“Buying, serving and talking about wine shouldn’t be confusing or pretentious; we should just drink it because we like it. So clearly we saw a gap in the market for people who want to drink great wine and feel confident they’ve brought something they and people they socialise with are going to like. We launched Rewined with that in mind: quality wine with entertaining, unpretentious descriptions that anyone can understand."

The website, which soft-launched in December and is this month launching officially with a strong social media presence.

People choose the style of wine they are looking for, the price range and the occasion, letting the site do to the rest of the work for them. The occasions range from anything like finding wines suitable for matching with a meal, to impress a crowd, to drink with nibbles, to enjoy on a sunny afternoon and to add to your cellar.

The site has a two day delivery in metro areas and three to five days to smaller towns, rural areas and the South Island. All cases can be mixed with different wines.

About Rewined
Rewined is the online-only wine shop selling mid to premium wines dedicated to making the wine buying process simple and approachable. The company was established in 2013 and is part of the Windhaven Investments portfolio.



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