Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New online wine retail venture Rewined

New online wine retail venture Rewined corks the overbearing expert advice – instead – acts like knowledgeable friend giving easy to understand guidance to buy wine confidently

Rewined uses social and unpretentious language to take wine off its pedestal and make purchasing a relaxed and fun experience

FAST FACTS:
• Targeting educated, internet-savvy professionals, 35-50 years old, whose love of wine matches their love of food, friends and occasions.
• The site avoids complicated, technical information. People find the best wines to suit their occasion, tastes and budget, using a guided search function.
• With over 100 online wine retailers, online retailing from 2013 was estimated at 10% of total domestic sales, up 2% on the previous twelve months. (Source Deloitte and New Zealand Winegrowers New Zealand wine industry benchmarking survey 2013)

Auckland, 5th February 2014 - www.rewined.co.nz is a new site that aims to bring a different buying experience to the average New Zealand wine drinker; one that wants to have the confidence to know that they just got the right wine. Purchasing is not the focus of their day, but definitely should be easy, social and fun.

Rewined is an online-only retailing venture, selling mid to premium wine fromrecognised New Zealand and international producers. It was founded last year by Windhaven Investments.

“If you’re the type of person who enjoys a glass of wine with a meal, keeps a few special bottles in the rack and knows there’s more to New Zealand wine than Marlborough Sauvignon Blanc, then you’re the kind of person we’re talking to at Rewined,” says Shannon Lawrence, Operations Manager at Rewined.

Lawrence explains the premise behind rewined.co.nz: "We estimate there are over 100 online wine retailers in New Zealand. However, regardless of whether they are targeting connoisseurs or bargain hunters, most sites still feel like you are walking into a supermarket, with an overwhelming number of options and technical information and lengthy tasting notes.

“Buying, serving and talking about wine shouldn’t be confusing or pretentious; we should just drink it because we like it. So clearly we saw a gap in the market for people who want to drink great wine and feel confident they’ve brought something they and people they socialise with are going to like. We launched Rewined with that in mind: quality wine with entertaining, unpretentious descriptions that anyone can understand."

The website, which soft-launched in December and is this month launching officially with a strong social media presence.

People choose the style of wine they are looking for, the price range and the occasion, letting the site do to the rest of the work for them. The occasions range from anything like finding wines suitable for matching with a meal, to impress a crowd, to drink with nibbles, to enjoy on a sunny afternoon and to add to your cellar.

The site has a two day delivery in metro areas and three to five days to smaller towns, rural areas and the South Island. All cases can be mixed with different wines.

About Rewined
Rewined is the online-only wine shop selling mid to premium wines dedicated to making the wine buying process simple and approachable. The company was established in 2013 and is part of the Windhaven Investments portfolio.

Visit www.rewined.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news