Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Komli Media launches Remarketing Demand Side Platform

Komli Media launches Remarketing Demand Side Platform
Company also aligns its organization structure to intensify its focus on Remarketing and Social

New Zealand, February 5, 2014 – Komli Media, Asia Pacific’s leading digital media technology platform, today announced the launch of an innovative, enterprise class Remarketing Demand Side Platform (RDSP) that enables digital marketers to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The launch further strengthens Komli Media’s expertise and leadership in performance and social media advertising across Asia Pacific.

Komli’s Remarketing DSP combines the transparency and self-serve benefits of a traditional DSP model with the ROI and scale of remarketing by adding features such as native dynamic creative optimization, advanced audience segmentation, and built-in performance optimization. Advertisers also have the flexibility to either self-manage their campaigns using the platform or leverage Komli’s campaign management and optimization expertise while they build these capabilities internally. Komli’s Remarketing DSP is one integrated platform to manage remarketing across display, mobile, and social.

Ashwin Puri, VP Remarketing, Komli Media, said, “Komli works with over 75% of the top advertisers in APAC which gives us an opportunity to understand the emerging trends in this market. We are seeing remarketing spends for most performance advertisers increase rapidly and it will soon be one of the largest channels for digital performance advertising. As this medium becomes significant, advertisers will demand greater transparency and control, which is the evolution we have seen for search and social. Komli has really innovated here to create one of the world’s first remarketing DSPs.”

Komli is running campaigns across the ecommerce, travel and finance verticals and has delivered successful results for Myntra, India’s leading fashion etailer. “Komli has been working with us as a remarketing partner and we are impressed with how fast the platform has scaled in a very short time. Their detailed reporting and analytics allows us to monitor our campaign performance and optimization closely and brings a whole lot of transparency into the entire process. In addition, we are very happy with the flexibility of their system in integrating with our backend and optimizing for specific business goals. We are looking forward to Komli scaling further and contributing significant proportions of our revenue,” said Gowrishankar TS, Digital Marketing Manager, Myntra.

As a part of increasing its focus on remarketing and social, Komi is also announcing key changes to its leadership team to align itself with these focus areas.

Amar Goel, CEO and Founder, Komli Media said, “Marketing via social and remarketing will be the key pillars of growth as we take Komli to the next level. We have aligned our leadership team so that we have people focusing at both a regional and product level.” Ashwin Puri is now heading Komli’s Remarketing DSP business, in addition to its mobile business, while Matt Sutton is leading the Social business. Mukesh Agarwal will run product management across the company. To drive growth in its core regions, Komli has promoted Damien Lavin to run the Southeast Asia and Australia regions. Rakesh Malani has also expanded his responsibilities to run HR globally, in addition to his CFO role. All are now part of the Leadership Team at Komli Media.

Amar concluded, “I am really excited about the growth of digital and Komli. Our continued investments in programmatic advertising across remarketing and social can power a new wave of innovation for marketers and I am excited to work with our new leadership team to turn this vision into reality.”

About Komli

Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social efficient and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. Find out more athttp://www.komli.com.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news