Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Bitcoin Payments a Clever Move for 2Talk says Marketer

Bitcoin Payments a Clever Move for 2Talk says Online Marketer

VOIP provider 2Talk have made a clever marketing move in being the first New Zealand telecommunications to accept Bitcoin, according to Josh Moore, the owner of online marketing agency Duoplus.

“Bitcoin is a whole new way of thinking about currency. VOIP was a whole new way of thinking about phone lines. So with 2Talk introducing Bitcoin, it is a clever way to position itself as being an innovative company for early adapters.”

Mr Moore is himself a 2Talk customer, for both at his personal residence and his company’s office.

“I won’t be paying with Bitcoin myself just yet, but I’m sure there will be some customers that are keen to try it out”.

“With Bitcoin getting so much media at the moment, as the mainstream market tries to understand it, so it’s clever of 2Talk to capitalise on this by adapting the technology.”

Bitcoin’s volatility was making headlines again last week, with a drop in value of 21% on Friday – the same day that 2Talk made the announcement it was accepting the currency. However 2Talk General Manager, Jude Flood, says customers will be protected from volatility in the transactions with 2Talk taking the risk.

“The currency is converted to NZ currency at the time of payment, so any currency variation risk is absorbed by 2Talk,” she says.

Mr Moore believes that is a good move, that helps build trust with their customers.

“They’re taking the risk themselves, while proving that they’re an innovative company, and are getting good publicity at the same time. That’s clever marketing,” he says.

About Duoplus

Duoplus is an online marketing agency that specialises in helping companies grow their income through effective online marketing. Their services include search engine optimisation, Google Adwords, Facebook campaigns, and online strategy.

For more information see www.duoplus.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Court Ruling: Kiwifruit NZ Ordered To Consider Collaborative Marketing Proposals

The High Court has told kiwifruit marketer Zespri to reconsider collaborative marketing proposals from Splice Fruit and Seeka Kiwifruit to sell fruit offshore that its board had previously rejected. More>>

ALSO:

Electric Vehicles: No Road User Charges Feature In Govt Package

Drivers of electric vehicles won't have to pay road user charges and will be allowed to drive in bus lanes as part of a new government plan to double EV numbers annually to a target 64,000 by 2021. More>>

ALSO:

Pre-Budget: Computer Emergency Response Team, Assemble!

John Key told the country's first ever Cyber Security Summit in Auckland that the government had earmarked funding set up a national Computer Emergency Response Team to help prevent and act on cyber incidents in partnership with the private sector and other organisations. More>>

ALSO:

Job Cutter Goes: Mark Weldon To Step Down As MediaWorks CEO

“When I joined MediaWorks in August 2014, I had a mandate to lead a significant change programme to bring the business back from receivership into a position where it could once again be a strong competitor in the market, with a sound and sustainable future. It was a big brief, laden with inherent challenges, but I took it in good faith and have dedicated myself fully to the goal since." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news