Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Bitcoin Payments a Clever Move for 2Talk says Marketer

Bitcoin Payments a Clever Move for 2Talk says Online Marketer

VOIP provider 2Talk have made a clever marketing move in being the first New Zealand telecommunications to accept Bitcoin, according to Josh Moore, the owner of online marketing agency Duoplus.

“Bitcoin is a whole new way of thinking about currency. VOIP was a whole new way of thinking about phone lines. So with 2Talk introducing Bitcoin, it is a clever way to position itself as being an innovative company for early adapters.”

Mr Moore is himself a 2Talk customer, for both at his personal residence and his company’s office.

“I won’t be paying with Bitcoin myself just yet, but I’m sure there will be some customers that are keen to try it out”.

“With Bitcoin getting so much media at the moment, as the mainstream market tries to understand it, so it’s clever of 2Talk to capitalise on this by adapting the technology.”

Bitcoin’s volatility was making headlines again last week, with a drop in value of 21% on Friday – the same day that 2Talk made the announcement it was accepting the currency. However 2Talk General Manager, Jude Flood, says customers will be protected from volatility in the transactions with 2Talk taking the risk.

“The currency is converted to NZ currency at the time of payment, so any currency variation risk is absorbed by 2Talk,” she says.

Mr Moore believes that is a good move, that helps build trust with their customers.

“They’re taking the risk themselves, while proving that they’re an innovative company, and are getting good publicity at the same time. That’s clever marketing,” he says.

About Duoplus

Duoplus is an online marketing agency that specialises in helping companies grow their income through effective online marketing. Their services include search engine optimisation, Google Adwords, Facebook campaigns, and online strategy.

For more information see www.duoplus.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news