Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Bitcoin Payments a Clever Move for 2Talk says Marketer

Bitcoin Payments a Clever Move for 2Talk says Online Marketer

VOIP provider 2Talk have made a clever marketing move in being the first New Zealand telecommunications to accept Bitcoin, according to Josh Moore, the owner of online marketing agency Duoplus.

“Bitcoin is a whole new way of thinking about currency. VOIP was a whole new way of thinking about phone lines. So with 2Talk introducing Bitcoin, it is a clever way to position itself as being an innovative company for early adapters.”

Mr Moore is himself a 2Talk customer, for both at his personal residence and his company’s office.

“I won’t be paying with Bitcoin myself just yet, but I’m sure there will be some customers that are keen to try it out”.

“With Bitcoin getting so much media at the moment, as the mainstream market tries to understand it, so it’s clever of 2Talk to capitalise on this by adapting the technology.”

Bitcoin’s volatility was making headlines again last week, with a drop in value of 21% on Friday – the same day that 2Talk made the announcement it was accepting the currency. However 2Talk General Manager, Jude Flood, says customers will be protected from volatility in the transactions with 2Talk taking the risk.

“The currency is converted to NZ currency at the time of payment, so any currency variation risk is absorbed by 2Talk,” she says.

Mr Moore believes that is a good move, that helps build trust with their customers.

“They’re taking the risk themselves, while proving that they’re an innovative company, and are getting good publicity at the same time. That’s clever marketing,” he says.

About Duoplus

Duoplus is an online marketing agency that specialises in helping companies grow their income through effective online marketing. Their services include search engine optimisation, Google Adwords, Facebook campaigns, and online strategy.

For more information see www.duoplus.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime: Navigation Safety Review Raises Big Issues For The Govt

Shipping Federation: "The reports makes it clear that the ratification of the Maritime Labour convention (MLC) is long overdue. Only when the MLC is ratified will Maritime NZ be able to inspect and enforce the labour conditions on international ships visiting our ports." More>>

ALSO:

100 Years After Einstein Prediction: Gravitational Waves Found

For the first time, scientists have observed ripples in the fabric of spacetime called gravitational waves, arriving at the earth from a cataclysmic event in the distant universe. This confirms a major prediction of Albert Einstein’s 1915 general theory of relativity and opens an unprecedented new window onto the cosmos. More>>

ALSO:

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news