Bitcoin Payments a Clever Move for 2Talk says Marketer
Bitcoin Payments a Clever Move for 2Talk says Online Marketer
VOIP provider 2Talk have made a clever marketing move in being the first New Zealand telecommunications to accept Bitcoin, according to Josh Moore, the owner of online marketing agency Duoplus.
“Bitcoin is a whole new way of thinking about currency. VOIP was a whole new way of thinking about phone lines. So with 2Talk introducing Bitcoin, it is a clever way to position itself as being an innovative company for early adapters.”
Mr Moore is himself a 2Talk customer, for both at his personal residence and his company’s office.
“I won’t be paying with Bitcoin myself just yet, but I’m sure there will be some customers that are keen to try it out”.
“With Bitcoin getting so much media at the moment, as the mainstream market tries to understand it, so it’s clever of 2Talk to capitalise on this by adapting the technology.”
Bitcoin’s volatility was making headlines again last week, with a drop in value of 21% on Friday – the same day that 2Talk made the announcement it was accepting the currency. However 2Talk General Manager, Jude Flood, says customers will be protected from volatility in the transactions with 2Talk taking the risk.
“The currency is converted to NZ currency at the time of payment, so any currency variation risk is absorbed by 2Talk,” she says.
Mr Moore believes that is a good move, that helps build trust with their customers.
“They’re taking the risk themselves, while proving that they’re an innovative company, and are getting good publicity at the same time. That’s clever marketing,” he says.
Duoplus is an online marketing agency that specialises in helping companies grow their income through effective online marketing. Their services include search engine optimisation, Google Adwords, Facebook campaigns, and online strategy.
For more information see www.duoplus.co.nz