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Club Med harnesses power of Facebook in resort design

Club Med harnesses power of Facebook in resort design

11 February 2014 – Club Med has embarked on a social media campaign that sees its followers having a say in the design of its latest new ski resort Club Med Val Thorens in the French Alps.

Club Med is elevating its customer focus to a whole new level by harnessing the powerful worldwide reach of Facebook to ask followers to vote on the name, logo and design of the resort which is due to open to its first guests in December this year.

Fans have already chosen the resort's logo and voted to include a climbing wall in the interior heart of the village as opposed to a contemporary interior design. The next vote opens on Monday 17 February for a 74-hour window, go to

Club Med is renowned for inviting guests to enjoy the holiday they choose at their own pace: whether that be active or relaxing, with family, as a couple or as a single traveller. Its latest campaign invites customers to dream of their ideal holiday with the tagline "And what’s your idea of happiness?"

The twist on this is "And what’s your idea of a perfect resort?" inviting customers to vote on the new ski resort design and also be in for a chance to win a one-week (7-night) holiday for two as a "VIP fan" during the resort's inauguration in December 2014.

Kaarin Gaukrodger, Club Med Sales and Marketing Manager New Zealand says, "Club Med has a strong focus on customer feedback involving customers in helping design its latest ski resort is elevating customer involvement to a whole new level."


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