Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Club Med harnesses power of Facebook in resort design

Club Med harnesses power of Facebook in resort design

11 February 2014 – Club Med has embarked on a social media campaign that sees its followers having a say in the design of its latest new ski resort Club Med Val Thorens in the French Alps.

Club Med is elevating its customer focus to a whole new level by harnessing the powerful worldwide reach of Facebook to ask followers to vote on the name, logo and design of the resort which is due to open to its first guests in December this year.

Fans have already chosen the resort's logo and voted to include a climbing wall in the interior heart of the village as opposed to a contemporary interior design. The next vote opens on Monday 17 February for a 74-hour window, go to https://apps.facebook.com/clubmed-myvalthorens/

Club Med is renowned for inviting guests to enjoy the holiday they choose at their own pace: whether that be active or relaxing, with family, as a couple or as a single traveller. Its latest campaign invites customers to dream of their ideal holiday with the tagline "And what’s your idea of happiness?"

The twist on this is "And what’s your idea of a perfect resort?" inviting customers to vote on the new ski resort design and also be in for a chance to win a one-week (7-night) holiday for two as a "VIP fan" during the resort's inauguration in December 2014.

Kaarin Gaukrodger, Club Med Sales and Marketing Manager New Zealand says, "Club Med has a strong focus on customer feedback involving customers in helping design its latest ski resort is elevating customer involvement to a whole new level."

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news