Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Club Med harnesses power of Facebook in resort design

Club Med harnesses power of Facebook in resort design

11 February 2014 – Club Med has embarked on a social media campaign that sees its followers having a say in the design of its latest new ski resort Club Med Val Thorens in the French Alps.

Club Med is elevating its customer focus to a whole new level by harnessing the powerful worldwide reach of Facebook to ask followers to vote on the name, logo and design of the resort which is due to open to its first guests in December this year.

Fans have already chosen the resort's logo and voted to include a climbing wall in the interior heart of the village as opposed to a contemporary interior design. The next vote opens on Monday 17 February for a 74-hour window, go to https://apps.facebook.com/clubmed-myvalthorens/

Club Med is renowned for inviting guests to enjoy the holiday they choose at their own pace: whether that be active or relaxing, with family, as a couple or as a single traveller. Its latest campaign invites customers to dream of their ideal holiday with the tagline "And what’s your idea of happiness?"

The twist on this is "And what’s your idea of a perfect resort?" inviting customers to vote on the new ski resort design and also be in for a chance to win a one-week (7-night) holiday for two as a "VIP fan" during the resort's inauguration in December 2014.

Kaarin Gaukrodger, Club Med Sales and Marketing Manager New Zealand says, "Club Med has a strong focus on customer feedback involving customers in helping design its latest ski resort is elevating customer involvement to a whole new level."

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

The Nation: Call For Cross-Party Auckland Housing Plan

Penny Hulse calls for cross-party accord on Auckland housing because “it’s too important to score political points on”. More>>

ALSO:

Flu Season: Overcoming Vaccination Reluctance

While research shows that 40% of New Zealand businesses offer free or subsidised flu vaccinations to employees this time of year, HR professionals say persuading staff to participate is the biggest challenge. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news