Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Reader trust underpins the growth in newsbrands

10th February 2014

Reader trust underpins the growth in newsbrands

Latest Online Ratings from Nielsen show an increase in the number of people accessing newsbrand websites – nzherald.co.nz, stuff.co.nz and odt.co.nz with 22% more readers (unduplicated) engaging with these news brands over the latest period. Add to that those reading one of the many printed publications - daily, community or Sunday papers - and the reach of the country’s newspaper brands has grown to over 3.3 million people. Paid for newspapers remain the mainstay of industry’s stable of brands with 2.2 million readers every week, a number which remains strong.

These results clearly demonstrate the power of the sector’s brands to deliver to readers in a digital world; brands that seamlessly span multiple channels 24/7 providing news, comment and video content to a discerning population. Underpinning the success of this brand transformation is journalistic integrity and trust with many of the country’s newspaper brands having served New Zealand readers for generations.

This point was reinforced by a TNS study of n=747 media consumers in 2013 which found that newspapers and their digital entities provide a balanced, and in-depth view of the news compared to other media, and are considered to be trusted and reliable which carries over into the advertising messages delivered. The study also showed that consumers believe newspapers ads to be the least annoying and intrusive compared to other media, leading to less ‘filtering’ behaviour.

The relevance and connectedness of the local daily papers in regional New Zealand is evident with weekly readership of The Gisborne Herald, Hawkes Bay Today, Wanganui Chronicle, The Marlborough Express, Ashburton Guardian and Otago Daily Times either growing or maintaining readers in the past 12 months.

Readership of daily and Sunday newspapers has grown among affluent New Zealanders with 492,000 readers living in households earning over $120,000, an increase of 5,000 readers in the past year.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Planes: Jetstar Launches Regional Network

Jetstar, the Qantas Airways budget offshoot, launched its new regional network in New Zealand with special $9 one-way fares and has narrowed down its choices to five routes and four destinations - Nelson, Napier, New Plymouth, and Palmerston North. More>>

ALSO:

Fisheries: Report On Underrsize Snapper Catch

The report found that commercial fishers caught 144 tonnes of undersized snapper in the Snapper 1 area – about 3% of the total commercial catch – in the year ending February 2015. The area stretches from the top of the North Island to the Bay of Plenty and is one of New Zealand’s most important fisheries. More>>

ALSO:

Tourism: China Southern Airlines To Fly To Christchurch

China Southern Airlines, in partnership with Christchurch Airport and the South Island tourism industry, has announced today it will begin flying directly between Guangzhou, Mainland China and the South Island. More>>

ALSO:

Dodgy: Truck Shops Come Under Scrutiny

Mobile traders, or truck shops, target poorer communities, particularly in Auckland, with non-compliant contracts, steep prices and often lower-quality goods than can be bought at ordinary shops, a Commerce Commission investigation has found. More>>

ALSO:

Auckland Transport: Government, Council Agree On Funding Approach

The government and Auckland Council have reached a detente over transport funding, establishing a one-year, collaborative timetable for decisions on funding for the city's transport infrastructure growth in the next 30 years after the government refused to fund the $2 billion of short and medium-term plans outlined in Auckland's draft Unitary Plan. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news