Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Reader trust underpins the growth in newsbrands

10th February 2014

Reader trust underpins the growth in newsbrands

Latest Online Ratings from Nielsen show an increase in the number of people accessing newsbrand websites – nzherald.co.nz, stuff.co.nz and odt.co.nz with 22% more readers (unduplicated) engaging with these news brands over the latest period. Add to that those reading one of the many printed publications - daily, community or Sunday papers - and the reach of the country’s newspaper brands has grown to over 3.3 million people. Paid for newspapers remain the mainstay of industry’s stable of brands with 2.2 million readers every week, a number which remains strong.

These results clearly demonstrate the power of the sector’s brands to deliver to readers in a digital world; brands that seamlessly span multiple channels 24/7 providing news, comment and video content to a discerning population. Underpinning the success of this brand transformation is journalistic integrity and trust with many of the country’s newspaper brands having served New Zealand readers for generations.

This point was reinforced by a TNS study of n=747 media consumers in 2013 which found that newspapers and their digital entities provide a balanced, and in-depth view of the news compared to other media, and are considered to be trusted and reliable which carries over into the advertising messages delivered. The study also showed that consumers believe newspapers ads to be the least annoying and intrusive compared to other media, leading to less ‘filtering’ behaviour.

The relevance and connectedness of the local daily papers in regional New Zealand is evident with weekly readership of The Gisborne Herald, Hawkes Bay Today, Wanganui Chronicle, The Marlborough Express, Ashburton Guardian and Otago Daily Times either growing or maintaining readers in the past 12 months.

Readership of daily and Sunday newspapers has grown among affluent New Zealanders with 492,000 readers living in households earning over $120,000, an increase of 5,000 readers in the past year.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news