Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Air New Zealand reveals Safety in Paradise

Air New Zealand reveals Safety in Paradise

Air New Zealand has taken the wraps off the world’s most beautiful safety video – a collaboration with Sports Illustrated’s iconic Swimsuit franchise on the eve of its 50th anniversary.

The airline gave online viewers a behind the scenes look at Safety in Paradise last week which was shot in the picturesque Cook Islands and features some of the biggest names in modelling.

Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes all star while one of the original supermodels and three time Sports Illustrated cover girl, Christie Brinkley, makes a cameo appearance.

“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands,” says Jodi Williams, Air New Zealand Head of Global Brand Development.

Safety in Paradise can be viewed here.

Sports Illustrated Swimsuit Editor MJ Day says Safety in Paradise is an exciting component of the magazine’s 50th anniversary celebrations.

"Our partnership with Air New Zealand is brilliant in every way. We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends," says Ms Day.

Sports Illustrated Swimsuit has a major worldwide marketing campaign planned to celebrate the 50th anniversary of the magazine and Air New Zealand will feature in that activity.

The Cook Islands is a key Pacific Island destination for Air New Zealand. The airline has operated flights there for more than 40 years and in 2013 alone carried almost 200,000 people to the island paradise from Auckland, Sydney and Los Angeles.

To celebrate the launch of Safety in Paradise Air New Zealand is giving online viewers the chance to win one of five trips for two to the Cook Islands. For more information and to enter, visitwww.theflyingsocialnetwork.com/safetyinparadise.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Balance Of Trade: NZ Posts Trade Deficit In October On Falling Dairy Exports

New Zealand’s posted its largest monthly trade deficit for October in six years, while narrowing the shortfall from September, led by a fall in dairy exports to China while all main imports into the country rose. More>>

ALSO:

Gigatown Winner: Plenty Of Positives For Dunedin

Although the city has taken the Gigatown title, along with new ultrafast 1Gbps broadband and funding for $700,000 worth of UFB-related initiatives across the community, Mr Cull says Dunedin has gained so much more through its involvement. More>>

ALSO:

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news