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InWaiting launches THE IN GROUP

InWaiting launches THE IN GROUP

Promotional and product sampling company, InWaiting, has re-launched as a full service brand experience agency called THE IN GROUP.

Based in Auckland, InWaiting has become well known as a boutique agency that specialises in waiting room advertising and product sampling.

Company director, Chris Coffey, says the change to THE IN GROUP reflects the company’s rapid expansion.

“In addition to waiting rooms, THE IN GROUP now offers marketers access to a wide range of unique locations, such as sports clubs, mum’s playgroups, business lunch rooms and many more,” she says. “This gives marketers the opportunity to introduce their brands to consumers as they go about their everyday lives, and in places they have never been able to reach them before.

“To make this model work, we have formed close partnerships with almost 6000 businesses and organisations that allow us to run highly engaging product sampling and promotional campaigns in their premises.”

What makes THE IN GROUP’s campaigns so engaging for marketers and consumers alike, is the use of staff or volunteers working at the locations, says Chris.

“This adds a huge amount of credibility to the campaigns and gives marketers the ability to run targeted, large-scale sampling campaigns that are also very cost effective.”

To give clients a wider choice of brand experience tools, THE IN GROUP has recently added a brand ambassador division that specialises in supermarket demos and experiential campaigns.

“There are times when one-on-one conversations and experiences using brand ambassadors is the best solution,” says Chris. “Having been a marketer myself, we have worked hard to ensure our brand ambassadors are trained to engage and sell. We also have a strong logistics team which means the details are never missed and we deliver on time and on budget.”

THE IN GROUP has designed and implemented many successful campaigns from hot Healtheries tea sampling in hair salons to free Milo Cereal breakfasts in rugby clubs and Beneful dog food giveaways in dog groomers.

The team at THE IN GROUP works with marketers and agencies representing a wide range of businesses, including Nestle, Colgate Palmolive, AFT Pharmaceuticals and Auckland Transport.

Chris says the company’s focus is on smart marketing spend. “It is about reaching the right people in the right place and at the right time to maximise a response for our clients.”

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