Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


InWaiting launches THE IN GROUP

InWaiting launches THE IN GROUP

Promotional and product sampling company, InWaiting, has re-launched as a full service brand experience agency called THE IN GROUP.

Based in Auckland, InWaiting has become well known as a boutique agency that specialises in waiting room advertising and product sampling.

Company director, Chris Coffey, says the change to THE IN GROUP reflects the company’s rapid expansion.

“In addition to waiting rooms, THE IN GROUP now offers marketers access to a wide range of unique locations, such as sports clubs, mum’s playgroups, business lunch rooms and many more,” she says. “This gives marketers the opportunity to introduce their brands to consumers as they go about their everyday lives, and in places they have never been able to reach them before.

“To make this model work, we have formed close partnerships with almost 6000 businesses and organisations that allow us to run highly engaging product sampling and promotional campaigns in their premises.”

What makes THE IN GROUP’s campaigns so engaging for marketers and consumers alike, is the use of staff or volunteers working at the locations, says Chris.

“This adds a huge amount of credibility to the campaigns and gives marketers the ability to run targeted, large-scale sampling campaigns that are also very cost effective.”

To give clients a wider choice of brand experience tools, THE IN GROUP has recently added a brand ambassador division that specialises in supermarket demos and experiential campaigns.

“There are times when one-on-one conversations and experiences using brand ambassadors is the best solution,” says Chris. “Having been a marketer myself, we have worked hard to ensure our brand ambassadors are trained to engage and sell. We also have a strong logistics team which means the details are never missed and we deliver on time and on budget.”

THE IN GROUP has designed and implemented many successful campaigns from hot Healtheries tea sampling in hair salons to free Milo Cereal breakfasts in rugby clubs and Beneful dog food giveaways in dog groomers.

The team at THE IN GROUP works with marketers and agencies representing a wide range of businesses, including Nestle, Colgate Palmolive, AFT Pharmaceuticals and Auckland Transport.

Chris says the company’s focus is on smart marketing spend. “It is about reaching the right people in the right place and at the right time to maximise a response for our clients.”

For more information visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news