Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


InWaiting launches THE IN GROUP

InWaiting launches THE IN GROUP

Promotional and product sampling company, InWaiting, has re-launched as a full service brand experience agency called THE IN GROUP.

Based in Auckland, InWaiting has become well known as a boutique agency that specialises in waiting room advertising and product sampling.

Company director, Chris Coffey, says the change to THE IN GROUP reflects the company’s rapid expansion.

“In addition to waiting rooms, THE IN GROUP now offers marketers access to a wide range of unique locations, such as sports clubs, mum’s playgroups, business lunch rooms and many more,” she says. “This gives marketers the opportunity to introduce their brands to consumers as they go about their everyday lives, and in places they have never been able to reach them before.

“To make this model work, we have formed close partnerships with almost 6000 businesses and organisations that allow us to run highly engaging product sampling and promotional campaigns in their premises.”

What makes THE IN GROUP’s campaigns so engaging for marketers and consumers alike, is the use of staff or volunteers working at the locations, says Chris.

“This adds a huge amount of credibility to the campaigns and gives marketers the ability to run targeted, large-scale sampling campaigns that are also very cost effective.”

To give clients a wider choice of brand experience tools, THE IN GROUP has recently added a brand ambassador division that specialises in supermarket demos and experiential campaigns.

“There are times when one-on-one conversations and experiences using brand ambassadors is the best solution,” says Chris. “Having been a marketer myself, we have worked hard to ensure our brand ambassadors are trained to engage and sell. We also have a strong logistics team which means the details are never missed and we deliver on time and on budget.”

THE IN GROUP has designed and implemented many successful campaigns from hot Healtheries tea sampling in hair salons to free Milo Cereal breakfasts in rugby clubs and Beneful dog food giveaways in dog groomers.

The team at THE IN GROUP works with marketers and agencies representing a wide range of businesses, including Nestle, Colgate Palmolive, AFT Pharmaceuticals and Auckland Transport.

Chris says the company’s focus is on smart marketing spend. “It is about reaching the right people in the right place and at the right time to maximise a response for our clients.”

For more information visit www.theingroup.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Fairfax Moves To Create Modern Newsroom

Fairfax Media New Zealand continues its newsroom transformation this week, with a proposal to further organise its editorial operations into focused, local teams and specialist national topic areas. More>>

ALSO:

Dairy: Fonterra Forecast For 2015/16 Season

Fonterra Co-operative Group Limited has today reduced its forecast Farmgate Milk Price for the 2014/15 season to $4.40 per kgMS. Along with its previously announced forecast dividend range of 20-30 cents per share, the change amounts to a forecast ... More>>

ALSO:

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>


BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news