Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


InWaiting launches THE IN GROUP

InWaiting launches THE IN GROUP

Promotional and product sampling company, InWaiting, has re-launched as a full service brand experience agency called THE IN GROUP.

Based in Auckland, InWaiting has become well known as a boutique agency that specialises in waiting room advertising and product sampling.

Company director, Chris Coffey, says the change to THE IN GROUP reflects the company’s rapid expansion.

“In addition to waiting rooms, THE IN GROUP now offers marketers access to a wide range of unique locations, such as sports clubs, mum’s playgroups, business lunch rooms and many more,” she says. “This gives marketers the opportunity to introduce their brands to consumers as they go about their everyday lives, and in places they have never been able to reach them before.

“To make this model work, we have formed close partnerships with almost 6000 businesses and organisations that allow us to run highly engaging product sampling and promotional campaigns in their premises.”

What makes THE IN GROUP’s campaigns so engaging for marketers and consumers alike, is the use of staff or volunteers working at the locations, says Chris.

“This adds a huge amount of credibility to the campaigns and gives marketers the ability to run targeted, large-scale sampling campaigns that are also very cost effective.”

To give clients a wider choice of brand experience tools, THE IN GROUP has recently added a brand ambassador division that specialises in supermarket demos and experiential campaigns.

“There are times when one-on-one conversations and experiences using brand ambassadors is the best solution,” says Chris. “Having been a marketer myself, we have worked hard to ensure our brand ambassadors are trained to engage and sell. We also have a strong logistics team which means the details are never missed and we deliver on time and on budget.”

THE IN GROUP has designed and implemented many successful campaigns from hot Healtheries tea sampling in hair salons to free Milo Cereal breakfasts in rugby clubs and Beneful dog food giveaways in dog groomers.

The team at THE IN GROUP works with marketers and agencies representing a wide range of businesses, including Nestle, Colgate Palmolive, AFT Pharmaceuticals and Auckland Transport.

Chris says the company’s focus is on smart marketing spend. “It is about reaching the right people in the right place and at the right time to maximise a response for our clients.”

For more information visit www.theingroup.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Cyclone Cook: Round Up Of This Week’s Weather

One of the significant impacts this week was flooding due to excessive rainfall amounts. Rainfall amounts topped out at 350mm over the past 60 hours in parts of northwest Nelson, with 200mm+ measurements recorded about Coromandel Peninsula, and between 150-200mm in the Kaimai Ranges. Rainfall amounts of between 30-50mm were commonplace elsewhere. More>>

ALSO:

Earlier: Batten Down The Hatches For Cyclone Cook

Although fast-moving, Cyclone Cook will be destructive and MetService Expert Meteorologists have issued Severe Wind Warnings for the whole of the North Island apart from Northland... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news