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MediaWorks Launches 3NOW across Mobile, Tablet and Web

17 February, 2014

MediaWorks Launches 3NOW across Mobile, Tablet and Web with ‘House Of Cards’ Box Set

Kiwis’ favourite TV3 and FOUR television shows are now available on more devices than ever before with MediaWorks today launching 3NOW.

3NOW is MediaWorks’ new video on demand service for mobile and tablet (iOS and Android) and on Samsung televisions. TV3’s online catch-up service has been rebranded as 3NOW.

MediaWorks Director of Programming, Mark Caulton says: “We’re always looking for ways to enrich the viewing experience. We know our audience want to be able to watch their favourite shows on their iPhones, Android devices and tablets, and have access to a desktop online catch-up service. 3NOW delivers all of that, with more of our content than ever.”

MediaWorks Director of Interactive, Siobhan McKenna says she’s very proud of 3NOW’s features.

“Audience expectation has been high so it’s especially good to get such a strong product to market,” she says.
“When the content is so great, it’s important to ensure the user experience is largely ‘invisible’. It takes time and skill to make something appear simple and seamless.

“The Interactive team has done a fantastic job, and word of mouth through our testing period has been encouraging, with the beta version of the iOS App alone downloaded more than 50,000 times to date.”

To celebrate the launch of 3NOW, MediaWorks is treating viewers to a box set release of highly anticipated Netflix series House of Cards on Sunday 23 February. All 13 episodes in Series 1 will be available to watch on 3NOW for 28 days.

“I’m delighted to offer viewers the opportunity to experience the entire first season of House of Cards via 3NOW,” says Caulton.

Season one of House of Cards screens on TV3, Sundays at 10.30pm from 23 February, and will be followed immediately by season two, which recently premiered in America.

Key features of 3NOW include:
• An improved catch-up video platform
• The ability to pause shows and carry on watching from where the user left off
• Extra video content exclusive to 3NOW
• Innovative social media integration – helping users to share viewing experiences with their friends
• Recommendations
• A new Electronic Programme Guide enables users to look back and look forward
• The ability for users to manage their data consumption
• 3NOW provides exciting new opportunities to clients and sponsors thanks to its market-leading ad-logic

The official launch of 3NOW iOS and Android App is brought to viewers by 2degrees.

The 3NOW App is available on the App Store and Google Play.

House of Cards (Series 1) premieres on TV3 at 10.30pm, Sunday 23 February.
The House of Cards Series 1 box set will be available on 3NOW for 28 days from 11.30pm on February 23

Note to Android Users
The Samsung supported devices include:
Phone: S3, S4, Note II, Note III
Tablets: Tab 2 10.1, Tab 3 10.1, Note 10.1, Tab 3 7.0", Tab 3 8.0”, Note 8.0", Tab 2 7.0"


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