Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Air New Zealand launches low fare to boost Japanese arrivals

Media release

18 February 2014

Air New Zealand launches low fare to boost Japanese arrivals

Air New Zealand today launches a major campaign to attract Japanese travellers to New Zealand, teaming up with Tourism New Zealand to entice travellers between April and October. 

The campaign, being pushed through digital and print platforms, targets both senior nature lovers and young adventurers with a lead in fare from ¥75,000 including taxes and surcharges for return travel to New Zealand, a discount of more than 30 percent on the standard lead in fare level.

Air New Zealand’s General Manager Japan, Scott Carr, says Japan remains New Zealand’s fifth largest source of international visitors with more than three percent growth in 2013.

“Japanese tourists are some of New Zealand’s highest spending visitors and encouraging more to travel to New Zealand has benefits for both the airline and the country’s tourism industry.

“The airline has an ambitious target to double visitation from Japan by 2019.  We’re focused on growing year round traffic and working with trade partners to develop attractive seasonal product and pricing to achieve this”.

The airline works closely with Tourism New Zealand within the Japanese market and last year formalised this by signing a joint marketing MoU aimed at encouraging increased visitation.

Nick Mudge, Tourism New Zealand’s Regional Manager Japan says demand over the peak New Zealand summer months has been extremely strong, and the two organisations are working together to extend that high interest into the traditionally quieter shoulder season period.

“Interest in a New Zealand holiday is on the up at the moment and with The Hobbit: The Desolation of Smaug launching in Japan late February, we are confident that interest and preference will only increase.

“This campaign is perfectly timed to take advantage of New Zealand’s high profile with both the traditional Japanese traveller and the ‘young adventurer’ segment that we have been targeting together over the past months.”

Air New Zealand currently operates daily return services between Narita and Auckland, with capacity set to increase from November 2014, with the progressive introduction of 787-9 operated services on this route. 

Fares can be accessed via the Air New Zealand website www.airnewzealand.co.jp .

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Quotas: MPI Swoop On Suspected Fraudulent Fishing Activity

Ministry for Primary Industries (MPI) compliance officers swooped on a Hawkes Bay fishing enterprise today to secure evidence in an investigation into suspected fraudulent activity... “The investigation involves activity throughout the commercial supply chain – catching, landing, processing and exporting.” More>>

ALSO:

Scoop Business: Fonterra Slashes 2015 Milk Payout, Earnings Tumble 76%

Fonterra Cooperative Group cut its forecast 2015 milk price payout by about 12 percent, citing weaker global dairy prices and said there is a risk of further declines given strong global milk production. More>>

ALSO:

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news