Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


inSight™ brand goes to China

20 February 2014

inSight™ brand goes to China

Click for big version.

(Image details:  Left: Mark Inglis, Sales and Marketing Manager, AsureQuality.  Right: Toby Whyte, Managing Director, Tenda Nutritional Foods)

Tenda Nutritional Foods Ltd is the first licensee to take the new inSight™ brand to China.

The range of Tenda products includes, Tenda Infant Formula, Tenda Follow-up Formula and Tenda Growing Up Formula.

Tenda Nutritional Foods Ltd is a New Zealand owned and operated company based in Auckland that produces and distributes the Tenda range of infant formula products. All Tenda products are manufactured and packaged in New Zealand.

Toby Whyte, Managing Director for Tenda Nutritional Foods said this was an exciting development for the company, and will see its brand equity grow as its values are aligned with those of its consumers. “The inSight™ brand gives a point of difference in the China market as it creates trust for consumers by showing transparency, integrity and safety. Customers can make informed purchase decisions in line with their values.”

The inSight™ programme, developed by AsureQuality, allows the inSight™ brand to go on licenced products providing independent evidence of a product’s characteristics and claims. When consumers see this brand on a product they can scan it and instantly view a product’s characteristics and gain insight into the integrity of the producer.

Mark Inglis, Sales and Marketing Manager for AsureQuality, says inSight™ is a new development that takes product assurances into the 21stcentury.  “Consumer values and interests vary widely and whilst there are a large number of quality assurance standards in the food industry, there is no single mark that addresses multiple food safety and quality concerns. It’s also difficult to differentiate products at the point of sale with limited label space.  inSight™ is unique in that it will connect a product with consumer values relevant to a target market.”

Common features that consumers can see through inSight™ include environmental sustainability, social, ethical and animal welfare, nutrition, origin, organic status, security and food quality and safety.


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news