Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Wendy’s Launches US Burger of the Year – And It’s A Pretzel?

20 February 2014

Wendy’s Launches U.S. Burger of the Year – And It’s A Pretzel?

The Wendy’s burger lauded by Time magazine as 2013’s burger of the year in the U.S., hits New Zealand tomorrow.

Featuring a soft artisan pretzel in place of a traditional bun, the pub-style Wendy’s Pretzel Bacon Cheeseburger is the latest ‘it’ burger, taking the United States by storm last year in what Time calls the Year of the Bun.

Referred to by industry news source Burger Business as “the most talked about” and “most important burger of the year”, the much acclaimed pretzel burger will be available across Wendy’s 22 New Zealand outlets nationwide from this Friday.

Like all Wendy’s burgers in New Zealand, the Kiwi version will feature 100 percent locally produced ingredients including a toasted artisan pretzel bun, fresh Quality Mark prime beef, award winning Manuka smoked bacon, natural cheddar cheese and warm cheddar cheese sauce, sweet and creamy honey Dijon mustard, spring salad mix, tomato and red onion.

Wendy’s CEO Danielle Lendich says the locally owned franchise is hoping for a similarly positive reception for the pretzel burger here. “It’s a bit different here as us Kiwis aren’t as familiar with soft pretzels as they are in the States, so our challenge will be getting our customers to try it. Kiwi tastes are definitely becoming more sophisticated though and this burger really does live up to all the hype.”

The Wendy’s Pretzel Bacon Cheeseburger will be available for a limited time from lunchtime this Friday 21 February, with a retail price of $8.90.


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news