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Emirates Named Most Valuable Airline Brand Worldwide

News Release, 21 February 2014

Emirates Named Most Valuable Airline Brand Worldwide

Emirates, which flies four times daily from New Zealand to Dubai and beyond via Australia, is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014 that was released this week.

The airline brand is currently valued at US$5.48 billion, an increase of 34 per cent over its 2013 value.

“A strong brand is an important business differentiator, and that is why Emirates has continually invested in our brand over the years. We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand.

“Emirates flies more passengers over longer distances than any of its rivals and has become the standard by which other airline brands are judged. As employees of the Middle East’s most valuable brand, Emirates’ staff are ambassadors for the whole region, building bridges and good relationships across cultures with their impeccable service,” said David Haigh, Chief Executive, Brand Finance.

Emirates’ brand platform ‘Hello Tomorrow’ connects people and cultures by creating relevant and meaningful experiences. A global audience now has diverse ways of engaging with Emirates through iconic sponsorships such as the FIFA World Cup™ and Formula One, to its many social media platforms.  Emirates is now one of the most engaged brands on Facebook not only in the airline category but amongst other lifestyle brands, with posts about its fleet, products, sponsorships and crew. Emirates is also the world’s largest airline on LinkedIn, and has an active presence on YouTube, Instagram and Google Plus.

Brand Finance, the world’s leading brand valuation consultancy, releases its annual Brand Finance Global 500 report which assesses the dollar value of the reputation, image and intellectual property of the world’s foremost brands across diverse categories. The ranking also considers in its valuation, a number of relevant attributes such as emotional connection, financial performance and sustainability, economic growth rates, revenue forecasts and analysts’ insights, amongst others.


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