Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Emirates Named Most Valuable Airline Brand Worldwide

News Release, 21 February 2014

Emirates Named Most Valuable Airline Brand Worldwide

Emirates, which flies four times daily from New Zealand to Dubai and beyond via Australia, is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014 that was released this week.

The airline brand is currently valued at US$5.48 billion, an increase of 34 per cent over its 2013 value.

“A strong brand is an important business differentiator, and that is why Emirates has continually invested in our brand over the years. We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand.

“Emirates flies more passengers over longer distances than any of its rivals and has become the standard by which other airline brands are judged. As employees of the Middle East’s most valuable brand, Emirates’ staff are ambassadors for the whole region, building bridges and good relationships across cultures with their impeccable service,” said David Haigh, Chief Executive, Brand Finance.

Emirates’ brand platform ‘Hello Tomorrow’ connects people and cultures by creating relevant and meaningful experiences. A global audience now has diverse ways of engaging with Emirates through iconic sponsorships such as the FIFA World Cup™ and Formula One, to its many social media platforms.  Emirates is now one of the most engaged brands on Facebook not only in the airline category but amongst other lifestyle brands, with posts about its fleet, products, sponsorships and crew. Emirates is also the world’s largest airline on LinkedIn, and has an active presence on YouTube, Instagram and Google Plus.

Brand Finance, the world’s leading brand valuation consultancy, releases its annual Brand Finance Global 500 report which assesses the dollar value of the reputation, image and intellectual property of the world’s foremost brands across diverse categories. The ranking also considers in its valuation, a number of relevant attributes such as emotional connection, financial performance and sustainability, economic growth rates, revenue forecasts and analysts’ insights, amongst others.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news