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Tourism Holdings Limited Appoints Market Development Manager

24 February 2014

FOR IMMEDIATE RELEASE

Tourism Holdings Limited Appoints Market Development Manager

Tourism Holdings Limited (thl) has announced that experienced marketer Rebecca Mason has joined the company on a 12 month contract, filling the role of Market Development Manager Maui & Britz for New Zealand and Australia. Rebecca started with thl on 10 February.

Rebecca moved to thl after completing a one year contract with Air New Zealand’s Grabaseat working on their domestic and industry partnership strategy, following over seven years as GM Marketing for AA Tourism.

During her time at AA Tourism, Rebecca was responsible for developing and managing hugely popular campaigns including 101 Must-Do’s for Kiwis and Great Kiwi Road Trips.

Kate Meldrum, thl’s GM Marketing & Customer Experience commented, “ We are delighted to welcome Rebecca on board. With her extensive brand marketing, innovative approach to JV campaigns and digital  experience Rebecca brings exactly the right skills we need at this juncture to take our brands to the next level.” 

ENDS

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