Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi women’s hairdressing trends drive thriving industry

February 23, 2014

Kiwi women’s hairdressing trends drive thriving industry

The scale and economic power of New Zealand’s hairdressing community has been revealed for the first time in the inaugural L’Oréal Hairdressing Industry Report.

The report shows Kiwi women are spending more on their hair per visit than before the GFC and the number of young people entering the industry is growing.

The report is the result of months of industry research and surveying and shows 8,000 hairdressers and 1,200 apprentices are employed in New Zealand.

Together they create an annual turnover of $0.6 billion - more than each of retail giants The Briscoes Group (Briscoes, Rebel Sport and Living and Giving) and Hallensteins Glassons.

The large consumer market turnover is the result of an increasing spend per visit by Kiwi women. The report reveals an average spend of $161 for a cut, colour and blow dry – with an average visit rate of every nine weeks for a haircut and every four months for a colour.

L’Oréal New Zealand Professional Products Division General Manager Gary Marshall says the industry is in good health, despite the economic recession of the past few years.

“The number of visits per woman has reduced slightly over that time but the overall industry revenue is stable because of increased spend,” he says. “Almost 30 per cent of New Zealand women now rank hair as their top day-to-day beauty priority. It’s a necessity, not just a luxury.”

The health of the industry is reflected in the growing number of young people training to become hairdressers – 17 per cent more qualified in 2012 than the year before. Of the 1,200 apprentices in 2012, 80 per cent were under the age of 25 and many were direct school-leavers.

“It’s a career that offers travel, the ability to start your own business and lifelong learning,” says Marshall. “But it’s also fiercely competitive due to low-entry costs and the rivalry in securing and retaining customers.”

The industry is dominated by independent owners who have weathered the economic storm by driving customer loyalty and adapting to meet increased demands from clients.

The L’Oréal report shows time-pressured New Zealanders are increasingly looking for express products and greater levels of customer service as salons move toward more spa-like environments.

It has long been known that women reveal much to their hairdressers, but the depth of that client relationship may have been underestimated.

The report’s customer insights reveal women want to “fall in love” with their hairdresser and feel guilty when they “cheat” on a regular stylist.

Profiled within the report are many of the country’s top stylists who say exceptional service is as important as a great result to ensure customer loyalty.

The inaugural L’Oréal Hairdressing Industry Report coincides with an exciting time for the industry as stylists throughout the country prepare for the 20th L’Oréal Colour Trophy Awards, the industry’s premiere event.

The awards attract more than 300 entrants seeking recognition in a number of categories including NZ Hairdresser of the Year, Men’s Image, Young Colourist and Salon of the Year.

Twenty finalists compete for the awards at Auckland’s Vector Arena on Saturday February 22.

About L’Oréal New Zealand
L’Oréal is the world’s leading cosmetic, skin care and hair care company. In New Zealand, it employs 192 staff including nationwide area managers and educators who work to create a strong brand presence for L’Oréal products and services.

About the L’Oréal Colour Trophy Awards
The L’Oréal Colour Trophy is the most prestigious hair event in the industry and is held every two years. Hair stylists submit a photographic entry into an award category. The finalists are brought together in Auckland to recreate their photographic entry for live judging by a panel of three judges to determine the winner in each category. The event attracts more than 300 entrants from across NZ in search of NZ Hairdresser of the Year, Men’s Image, Young Colourist and Salon of the Year awards. MC Dai Henwood introduces fashion shows by WORLD, Trelise Cooper, COOP and Huffer which are presented together with the above awards as well as the two special awards. This year’s is the 20th presentation of the L’Oréal Colour Trophy.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Quotas: MPI Swoop On Suspected Fraudulent Fishing Activity

Ministry for Primary Industries (MPI) compliance officers swooped on a Hawkes Bay fishing enterprise today to secure evidence in an investigation into suspected fraudulent activity... “The investigation involves activity throughout the commercial supply chain – catching, landing, processing and exporting.” More>>

ALSO:

Scoop Business: Fonterra Slashes 2015 Milk Payout, Earnings Tumble 76%

Fonterra Cooperative Group cut its forecast 2015 milk price payout by about 12 percent, citing weaker global dairy prices and said there is a risk of further declines given strong global milk production. More>>

ALSO:

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news