Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Young Kiwis Enter the Social Media Market


MEDIA RELEASE
24 February 2014

Young Kiwis Enter the Social Media Market

New Zealanders are spending more time interacting on social media platforms than any other country in the world, according to futurist and entreprenuer Ross Dawson. This reflects a trend indicated in the last New Zealand social media report, conducted by Nielsen in 2010, showing New Zealanders were rapidly increasing their participation online, with content sharing the most popular social media activity.

However, with recent reports that Facebook is set to lose 80% of it’s user base by 2017, and this trend reflected in stagnating traffic growth for content sharing platform Tumblr. It appears there may be a gap for the next generation of social media platforms.

A group of young Kiwis have been working for the past 10 months in the hope of filling this gap. Scrollr is a content-based platform that gives each user their own gallery, the difference being that users are effectively now in the driving seat to create their own network. Their mission is to change the way people interact with content online; whether it’s checking out what’s trending, following celebrities and keeping up to date with global news or getting inspiration for an upcoming event, they believe Scrollr provides an all encompassing experience, delivering consistently important and relevant content to users.

Head of Marketing, AJ Tills, says; “Internally, we’ve always focused on the fact that we’re not building a website, we’re building a community. The value is purely in the congregation of active users.”

Scrollr is the brainchild of kiwi students; Tim Jennings, Andrew Wallace and Jing Seth. The idea developed following a moment of inspiration whilst studying at the University of Auckland Business School. It quickly built momentum and path to reality following the recommendation of two I.T. students from one of Tim’s old mentors at St. Kentigern College, Auckland; Erich Lee and Matt Ellwood. AJ Tills, with a background in marketing and a love for brand building, was brought in with the simple mantra to ‘let people know about it.’ Tim says about the team; “It was never about bringing in people for the sake of it, or forming a structured company. If I saw a weakness, I found the best person possible and introduced them. We have grown together with this idea.”

Scrollr is officially open to the public today, after 9 months of development and a month long testing phase. It can be found at www.scrollr.co. Scrollr. Share Your World.


Scrollr Team: Tim Jennings, Andrew Wallace, Jing Seth, AJ Tills, Erich Lee, Matt Ellwood.
Website: www.scrollr.co
Facebook: facebook.com/scrollr

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news