Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Young Kiwis Enter the Social Media Market


MEDIA RELEASE
24 February 2014

Young Kiwis Enter the Social Media Market

New Zealanders are spending more time interacting on social media platforms than any other country in the world, according to futurist and entreprenuer Ross Dawson. This reflects a trend indicated in the last New Zealand social media report, conducted by Nielsen in 2010, showing New Zealanders were rapidly increasing their participation online, with content sharing the most popular social media activity.

However, with recent reports that Facebook is set to lose 80% of it’s user base by 2017, and this trend reflected in stagnating traffic growth for content sharing platform Tumblr. It appears there may be a gap for the next generation of social media platforms.

A group of young Kiwis have been working for the past 10 months in the hope of filling this gap. Scrollr is a content-based platform that gives each user their own gallery, the difference being that users are effectively now in the driving seat to create their own network. Their mission is to change the way people interact with content online; whether it’s checking out what’s trending, following celebrities and keeping up to date with global news or getting inspiration for an upcoming event, they believe Scrollr provides an all encompassing experience, delivering consistently important and relevant content to users.

Head of Marketing, AJ Tills, says; “Internally, we’ve always focused on the fact that we’re not building a website, we’re building a community. The value is purely in the congregation of active users.”

Scrollr is the brainchild of kiwi students; Tim Jennings, Andrew Wallace and Jing Seth. The idea developed following a moment of inspiration whilst studying at the University of Auckland Business School. It quickly built momentum and path to reality following the recommendation of two I.T. students from one of Tim’s old mentors at St. Kentigern College, Auckland; Erich Lee and Matt Ellwood. AJ Tills, with a background in marketing and a love for brand building, was brought in with the simple mantra to ‘let people know about it.’ Tim says about the team; “It was never about bringing in people for the sake of it, or forming a structured company. If I saw a weakness, I found the best person possible and introduced them. We have grown together with this idea.”

Scrollr is officially open to the public today, after 9 months of development and a month long testing phase. It can be found at www.scrollr.co. Scrollr. Share Your World.


Scrollr Team: Tim Jennings, Andrew Wallace, Jing Seth, AJ Tills, Erich Lee, Matt Ellwood.
Website: www.scrollr.co
Facebook: facebook.com/scrollr

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news