Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealanders buying international wines trends up in 2013

MEDIA RELEASE

New Zealanders buying international wines trends up in 2013
as tastes become more adventurous and with increasing diversity of world cuisines in restaurants

Online wine retailer Rewined observes near 50% increase in imported wine volumes in the past 12 months with Chile, South Africa and Australia showing the most growth

AUCKLAND, Tuesday 25th February, 2014– Auckland based online-only wine retailer Rewined www.rewined.co.nz has noted an interesting trend in the buying habits of Kiwi wine drinkers. Their analysis of the differences between wine purchasing numbers from 2012 to 2013 shows an almost 50% increase in the number of New Zealanders buying wine from international producers.

Shannon Lawrence, Rewined’s Operations Manager, says some of this increase is a reaction to lower supply from the smaller 2012 vintage, which has led to bulk imports which are then bottled here and sold under generic grocery labels.

“However there’s also an increase in volumes of premium bottled wines, this is probably more a reflection on consumers’ tastes becoming more adventurous,” says Lawrence. “It also indicates the growing diversity of world cuisines in New Zealand restaurants. In the last couple of years we’ve seen a big increase in the number of eateries specialising in things like Spanish tapas, South-East Asian cuisines, Southern style, Tex-Mex and South American foods. Kiwis love trying something new and exotic, whether it’s good wine or food.”

According to Rewined’s analysis, 40.892 million litres of wine was imported to New Zealand in 2013 compared with just 27.331 million litres in 2012. The countries that showed the most growth over the past twelve months were Chile, South Africa and Australia. Italian and Argentinian varieties also saw an increase in online wine sales in New Zealand in this period.
Lawrence says she expects to see both Spanish and American wines to continue to grow in popularity, especially Spanish reds which can share similar characteristics to New Zealand made examples of Syrah and Pinot Noir. Overall she anticipates the move to buying international fine wines by New Zealand consumers will increase in the future.

About Rewined www.rewined.co.nz
Rewined is an online only wine shop selling mid to premium wines dedicated to making the wine buying process easy, fun and approachable. It is reaching educated, internet-savvy professionals, 35-50 years old, whose love of wine matches their love of food, friends and occasions. The site avoids complicated, technical information and enables people to find the best wines to suit their occasion, tastes and budget, using a guided search function.

The company was established in 2013 and is part of the Windhaven Investments portfolio.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime: Navigation Safety Review Raises Big Issues For The Govt

Shipping Federation: "The reports makes it clear that the ratification of the Maritime Labour convention (MLC) is long overdue. Only when the MLC is ratified will Maritime NZ be able to inspect and enforce the labour conditions on international ships visiting our ports." More>>

ALSO:

100 Years After Einstein Prediction: Gravitational Waves Found

For the first time, scientists have observed ripples in the fabric of spacetime called gravitational waves, arriving at the earth from a cataclysmic event in the distant universe. This confirms a major prediction of Albert Einstein’s 1915 general theory of relativity and opens an unprecedented new window onto the cosmos. More>>

ALSO:

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news