Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Nearly two thirds of Kiwi businesses missing opportunity

Nearly two thirds of Kiwi businesses missing opportunity

Research commissioned by the InternetNZ group has shown that nearly two thirds of New Zealand businesses have no web presence at all, a statistic that InternetNZ Chief Executive Jordan calls “concerning” and something that should be remedied.

The same research shows that 97% of consumers use the Internet to search for products and services. This means nearly all of us are looking online, but we’re only finding a third of the businesses out there.

“Our research shows that New Zealand consumers love looking for websites that end with .nz, and that .nz sites are trusted far more than any other domain. Businesses are obviously unaware of this – as today, two thirds of New Zealand businesses are not reaching these people,” said Mr Carter.

The research also illustrates the growing importance of mobile-friendly sites. About 65 per cent of sole traders and 74 per cent of businesses use mobile devices to access the Internet, but only a quarter of these businesses design their websites with mobile usage in mind.

InternetNZ subsidiary NZRS commissioned the research from Colmar Brunton In total, 1,003 respondents were recruited from the Colmar Brunton online consumer panel and 1,101 business people for the business panel.

Mr Carter wants InternetNZ to play a lead in encouraging small businesses to get online. “InternetNZ’s vision is for a better world through a better Internet. We can achieve that by helping New Zealand businesses get online, and in a way that is tailored to people; this way everyone benefits.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Science Awards: NZAS Celebrate NZ Scientific Achievements

The Marsden Medal is awarded for a lifetime of outstanding service to the cause or profession of science, in recognition of service rendered to the cause or profession of science in the widest connotation of the phrase. This year’s medal is awarded to Dr Mike Andrews. More>>


Court Rules: Affco 'Unlawfully' Locked Out Meat Workers

The note says the full court found for the plaintiffs, "that is that the defendant locked out the second plaintiffs unlawfully and that it breached s 32 of the Act by acting otherwise than in good faith towards the plaintiffs while collective bargaining was still going on." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news