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Blunt Wows the World Again
MEDIA RELEASE FEBRUARY 2014
Blunt Wows the World Again
Blunt umbrellas are becoming the unlikely hero of Kiwi design – following the brand’s exponential commercial and functional success. The brand has once again impressed astute global critics, this time by winning a prestigious iF Product Design Award for its golf umbrella.
While umbrellas aren’t typically associated with being chic, revolutionary or innovative, Blunt’s ground-breaking silhouette and function saw it stand out among 4,614 other entries from 55 countries to a jury of 49 experts.
The iF Product Design Awards were introduced in 1954 and conferred by the iF International Forum Design, judged by renowned experts. The top prize is known as the “Design Oscar” because of its credibility.
“It’s great to have market recognition, but to have recognition from your peers and industry design experts is even more fantastic,” says Blunt inventor and designer, Greig Brebner, whose umbrellas will be featuring on the National Geographic television channel, as well as in some potential Hollywood blockbusters.
Since its startup in Auckland in 2009, Blunt umbrellas have captivated discerning consumers with their stylish rounded-edge shape and gale-force-wind-defying stability.
“Good design solves problems and we wanted a fantastic user experience. It’s about design making the most of materials and resources – especially considering how many cheap, poorly-made versions are taking up space in landfill,” says Managing Director Scott Kington. “There is no need for so many to be thrown away – with a revolutionary design and high quality materials like ours, they could, and should, last a lifetime.”
Kington couldn’t be happier to have his product recognised with such a prestigious and coveted award:
“The brand has been going from strength to strength and we’re delighted with this latest achievement. From celebrities and royalty purchasing Blunts, to securing new retailers, to being mentioned on National Geographic, we’re extremely proud of the way the world is embracing Blunt umbrellas the way we do. To see our design acknowledged by the best in the industry is certainly a dream come true.”
ENDS.
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