Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Blunt Wows the World Again

MEDIA RELEASE FEBRUARY 2014

Blunt Wows the World Again

Blunt umbrellas are becoming the unlikely hero of Kiwi design – following the brand’s exponential commercial and functional success. The brand has once again impressed astute global critics, this time by winning a prestigious iF Product Design Award for its golf umbrella.

While umbrellas aren’t typically associated with being chic, revolutionary or innovative, Blunt’s ground-breaking silhouette and function saw it stand out among 4,614 other entries from 55 countries to a jury of 49 experts.

The iF Product Design Awards were introduced in 1954 and conferred by the iF International Forum Design, judged by renowned experts. The top prize is known as the “Design Oscar” because of its credibility.

“It’s great to have market recognition, but to have recognition from your peers and industry design experts is even more fantastic,” says Blunt inventor and designer, Greig Brebner, whose umbrellas will be featuring on the National Geographic television channel, as well as in some potential Hollywood blockbusters.

Since its startup in Auckland in 2009, Blunt umbrellas have captivated discerning consumers with their stylish rounded-edge shape and gale-force-wind-defying stability.

“Good design solves problems and we wanted a fantastic user experience. It’s about design making the most of materials and resources – especially considering how many cheap, poorly-made versions are taking up space in landfill,” says Managing Director Scott Kington. “There is no need for so many to be thrown away – with a revolutionary design and high quality materials like ours, they could, and should, last a lifetime.”

Kington couldn’t be happier to have his product recognised with such a prestigious and coveted award:

“The brand has been going from strength to strength and we’re delighted with this latest achievement. From celebrities and royalty purchasing Blunts, to securing new retailers, to being mentioned on National Geographic, we’re extremely proud of the way the world is embracing Blunt umbrellas the way we do. To see our design acknowledged by the best in the industry is certainly a dream come true.”

www.bluntumbrellas.com

ENDS.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tourism: China Southern Airlines To Fly To Christchurch

China Southern Airlines, in partnership with Christchurch Airport and the South Island tourism industry, has announced today it will begin flying directly between Guangzhou, Mainland China and the South Island. More>>

ALSO:

Dodgy: Truck Shops Come Under Scrutiny

Mobile traders, or truck shops, target poorer communities, particularly in Auckland, with non-compliant contracts, steep prices and often lower-quality goods than can be bought at ordinary shops, a Commerce Commission investigation has found. More>>

ALSO:

Auckland Transport: Government, Council Agree On Funding Approach

The government and Auckland Council have reached a detente over transport funding, establishing a one-year, collaborative timetable for decisions on funding for the city's transport infrastructure growth in the next 30 years after the government refused to fund the $2 billion of short and medium-term plans outlined in Auckland's draft Unitary Plan. More>>

ALSO:

Bullish On China Shock: Slumping Equities, Commodities May Continue, But Not A GFC

The biggest selloff in stock markets in at least four years, slumping commodity prices and a surge in Wall Street's fear gauge don't mean the world economy is heading for another global financial crisis, fund managers say. More>>

ALSO:

Real Estate: Investors Driving Up Auckland Housing Risk - RBNZ

The growing presence of investors in Auckland's property market is increasing the risks, and is likely to both amplify the housing cycle and worsen the potential damage from a downturn both to the financial system and the broader economy, said Reserve Bank deputy governor Grant Spencer. More>>

ALSO:

Annual Record: Overseas Visitors Hit 3 Million Milestone

Visitor arrivals to New Zealand surpassed 3 million for the first time in the July 2015 year, Statistics New Zealand said today. The record-breaking 3,002,982 visitors this year was 7 percent higher than the July 2014 year. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news