Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Travel Products comprise a third of NZ’s total online spend

At almost $2 billion in 2013, Travel Products now comprise a third of NZ’s total online spend

New Zealanders aged 14+ spent $5.87 billion online in 2013—averaging over $1600 per Kiwi, the latest research from Roy Morgan Research shows.

Thanks to websites like Expedia, Webjet and Travelbug, travel products now comprise a third of all online expenditure, with $1.98 billion spent last year.

The next biggest chunk of our online spend goes on Entertainment and Leisure purchases (14.1%) followed by Electronics products (11.2%), Fashion (10.4%) and Food and Beverages (7.5%).

Proportion of $5.87billion spent online in 2013 by category:


Click for big version

Source: Roy Morgan Single Source (New Zealand), January 2013 – December 2013, n= 12,488 New Zealanders 14+

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Comparing these results with our previous research for the year to April 2013, the Travel category was the only one to experience any dramatic growth in dollars spent, up $340 million. Consequently, Travel Products now account for 33.7% of all online dollars, up from 29.2%.

“The Electronic Products, Food and Beverage and Other categories each declined slightly in dollar terms and, therefore, as a proportion of total expenditure.

“45% of New Zealanders now say they research online but purchase in stores and 51% only buy online from retailers they know.”

Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

www.roymorgan.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tubes: Tasman Global Access Cable Goes Live

Spark, Vodafone and Telstra have today announced the Tasman Global Access (TGA) cable is officially in service and ready to carry vast quantities of Internet traffic between New Zealand and the world. More>>

ALSO:

Theresa Does: Brexit Letter Sees NZD Touch Week-High Vs GBP On Brexit

The New Zealand dollar rose to a week-high against the British pound and euro after UK Prime Minister Theresa May officially triggered Britain's exit from the European Union. More>>

ALSO:

Statistics: Business Research And Development Up 29 Percent

Computer services and machinery manufacturing firms led the way in an almost 30 percent lift in business spending on research and development (R&D) in 2016, Stats NZ said today. Businesses spent $1.6 billion on R&D in 2016, up $356 million (29 percent) from 2014. More>>

ALSO:

China Shopping: NZ-China FTA Upgrade Agreed Among Slew Of New Deals

New Zealand Prime Minister Bill English and China Premier Li Keqiang signed off a series of cooperation deals spanning trade, customs, travel and climate change and confirmed commencement of official talks on an upgrade to the nine-year old free-trade agreement between the two countries. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news