Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Travel Products comprise a third of NZ’s total online spend

At almost $2 billion in 2013, Travel Products now comprise a third of NZ’s total online spend

New Zealanders aged 14+ spent $5.87 billion online in 2013—averaging over $1600 per Kiwi, the latest research from Roy Morgan Research shows.

Thanks to websites like Expedia, Webjet and Travelbug, travel products now comprise a third of all online expenditure, with $1.98 billion spent last year.

The next biggest chunk of our online spend goes on Entertainment and Leisure purchases (14.1%) followed by Electronics products (11.2%), Fashion (10.4%) and Food and Beverages (7.5%).

Proportion of $5.87billion spent online in 2013 by category:


Click for big version

Source: Roy Morgan Single Source (New Zealand), January 2013 – December 2013, n= 12,488 New Zealanders 14+

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Comparing these results with our previous research for the year to April 2013, the Travel category was the only one to experience any dramatic growth in dollars spent, up $340 million. Consequently, Travel Products now account for 33.7% of all online dollars, up from 29.2%.

“The Electronic Products, Food and Beverage and Other categories each declined slightly in dollar terms and, therefore, as a proportion of total expenditure.

“45% of New Zealanders now say they research online but purchase in stores and 51% only buy online from retailers they know.”

Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

www.roymorgan.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Half Empty: Dairy Prices Drop To Lowest Since August 2009

Dairy product prices fell to the lowest level in more than five years in the latest GlobalDairyTrade auction, led by declines in butter milk powder and whole milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news