Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A year in the fast lane: 4G adoption accelerates

Media Release

28 February, 2014

A year in the fast lane: 4G adoption accelerates

•          177% increase in 4G customers over the last six months

•          Significant growth in 4G prepay base: over 30,000 since plans launched (8 weeks)

•          Vodafone 4G population coverage to exceed 2.5 million by end of April

•          4G available at 48 locations by April

•          Total data use across the Vodafone network grew by 70% between July 2013 and January 2014; 4G data use quadrupled

•          60% of Vodafone’s device portfolio is 4G-capable

Vodafone New Zealand has attracted more than 300,000 Kiwis onto its 4G-enabled plans since launching the country’s first superfast mobile broadband service – one year ago today. 

Take up of 4G is being driven by rocketing demand for mobile data.  The average 4G customer uses twice as much data as a 3G customer on Vodafone’s network: users are intuitively taking advantage of the faster speeds – and enjoying it, with video and music streaming and social media driving the increase.  

Matt Williams, Vodafone Consumer Director, says 4G has changed the way we use our mobiles.

“Our 4G launch last year marked a new era for mobile users, allowing consumers and businesses to do much more on the move.

“Kiwis are consuming content on the go, and watching TV on tablets for convenience. Our customers’ early adoption of the SKY GO app, for example, demonstrates the importance of a fast, reliable network.

“Rapid adoption has been driven by the widespread availability of the service – which now reaches 36 locations around New Zealand – as well as the introduction of affordable and innovative pricing plans. 

Matt continues: “We’re incredibly proud of being the first New Zealand operator to bring 4G to New Zealand, and we’re not slowing down.  This year, our network priority is to deliver the benefits of superfast mobile to more of New Zealand – and innovative ways for our customers to make the most of their 4G experience.”

Technology Commentator, Bill Bennett, says 4G is more than just a mobile data speed bump.

“It opens the door to applications and devices that weren't previously practical or productive. We're only just starting to make real use of its potential – I can see it becoming the most important communications channel in our lives. 

“Apart from anything else it means we can use the fast broadband services we're now used to on our home or office links while we're on the move. That makes us less location dependent, more productive and better connected with the people who matter most to us.”

Since launching in February 2013, Vodafone has led the way with the rollout of superfast 4G across New Zealand.  4G goes live in Dunedin, Hastings, Invercargill, Napier, Nelson, Rotorua and Whangarei by the end of April.

Vodafone offers the largest range of 4G-capable devices at a range of price points – 29 now, including the recently launched BlackBerry Q5, Samsung S4 Active, HTC One Mini and Apple iPad Air.  

Vodafone 4G is included free on Red, On Account and Prepay plans, starting from $19.

For more information, please visit: www.vodafone.co.nz/4g-lte-phones/ 

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news