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Leading local New Zealand Milk Powder Company makes it big

21 February 2014

PRESS RELEASE

Leading local New Zealand Milk Powder Company makes it big in Chinese Media for the right reasons.

Christchurch, New Zealand,
Locally owned Best Health Products Limited that produces NuZtri Premium Formula and fortified Milk Powder products this week featured predominately on local WTV Chinese Television and on the Government controlled People’s Daily Online web site with an estimated 30 million visitors to it per day.

“This is a major breakthrough for our company, said NuZtri’s General Manager Craig Calder, after launching our products 2 years ago, and waiting for approval for our products to be sanctioned to be sold in the Chinese Market, having our New Zealand brand featured in the Chinese media certainly helps raise our profile and the benefits our products offer Chinese mothers”

NuZtri was a guest presenter at the prestigious 2014 NZ Dairy Products Symposium: that focused on Business Strategies and Development in China.
The Minister of Trade Hon Tim Groser was the keynote speaker among other New Zealand Government dignities and University of Waikato; each speaker highlighted the potential of this massive market.

“The Symposium provided us with a real insight into Dairy Products New Zealand-China Trade issues and growth opportunities. We see great potential in the US$12-16 billion dollar worth China market. There is a huge demand for quality dairy products in China as they can't produce enough. A Chinese dairy company started from scratch and within 5 years its capital value has now reached NZ$6.6 billion “, Craig said.

“We were delighted to be given the opportunity to address this Symposium and to be interviewed and couldn’t believe the interest in the media, the news has gone viral. It's not only covered on People.cn, also relayed on Xinhua News Agency's website one of the world’s biggest and dozens of other sites. Potential viewers could be in 100s millions in the country with 1.4 billion people “.

NuZtri’s business mission is to enhance the development and nutrition of infants, toddlers, children, expectant and breastfeeding mothers, adults and the elderly throughout New Zealand and eventually in China with New Zealand pasture-fed cow’s milk produced in the very best way following stringent quality control production processes.

New Zealand has access to top quality milk products at very affordable prices however, all infant, follow-on and toddler formula milk products marketed in New Zealand are currently dominated by multi-national brands which are mostly produced overseas. Choices for milk powders are also limited to plain full cream and skim (0.1% fat) milk powder while evaporated and condensed milk are all imported.

NuZtri is a New Zealand made formula milk for infants and young children as well as vitamin fortified milk powder for older children, adults and the elderly under NuZtri® brand.

“Within 2 days of appearing in Chinese media, we already have serious interests to distribute NuZtri in China; The company will start first formal shipment of milk powder to China in few weeks’ time. Our aim was to always to successfully develop the brand in New Zealand first using New Zealand made formula not with ingredients or formula made from overseas yet packed and branded under the Made in New Zealand brand.  We are committed to the highest standards and proud to market Nuztri under a Trust NZ Made label”, General Manager Craig Calder.

About Nuztri
·         New Zealand Quality Nutrition
·         Nuztri means New Zealand Nutrition (new tree)
·         Best Health Products Limited is the producers and marketers of the brand.
·         Established in 2003 and are owned by New Zealand Citizens
·         The company is part of a group of companies that have strong asset based investments in New Zealand.
·         Nuztri is New Zealand owned and made; branded formula available in over 4o stores in Supermarkets in New Zealand.
·         Nuztri’s own canning and can-making factory in Rolleston Christchurch will be commissioned shortly.

For more information, please visit http://www.nuztri.co.nz

ENDS

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