Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


2014 Chinese New Year worth over $100 million to New Zealand

Media Release l 28 February 2014

2014 Chinese New Year worth over $100 million to New Zealand

Auckland Airport has estimated that the 2014 Chinese New Year holiday period has contributed $117 million to the New Zealand economy.

Glenn Wedlock, Auckland Airport’s general manager aeronautical commercial, says the Chinese New Year holiday period, which ran from 31 January to 14 February, was once again a crucial time for both the New Zealand tourism industry and the national economy.

“This Chinese New Year saw 34,500 Chinese passengers arrive in New Zealand over the few weeks that make up this important holiday season. With the average Chinese traveller spending $3,400 per visit, that means around $117 million was spent during Chinese New Year,” says Mr Wedlock.

Auckland Airport’s average passenger spend rate for direct flights from Asia and China during the Chinese holiday was up 22% on the previous year and is almost double the value of other flights.

“Auckland Airport’s duty-free retail stores had a very successful Chinese New Year. There was a 100% increase in cognac sales and a 50% increase in New Zealand wine purchased in the international departures area, with one customer spending $11,000 on wine. Sales in some of our New Zealand health products, favoured by Chinese visitors, increased by 80%.”

“It indicates how important promoting and delivering the right experience and products is over this period. We have been working hard to develop programmes during Chinese New Year, including special charter flights from China, Mandarin speaking retail ambassadors, Chinese New Year marketing activities in the international terminal and much more.”

“The recent announcement by China Southern Airlines that it was increasing its flights on the Guangzhou to Auckland route from seven to ten per week, coupled with their Chinese New Year charter flights and further charter flights by China Eastern Airlines, confirms the ever increasing popularity of New Zealand as a travel destination for Chinese tourists.”

“However, we cannot be complacent. Many other international destinations are promoting themselves to Chinese travellers. As a country we must continue to innovate and promote ourselves to this significant traveller market, and we must continue to develop our knowledge of their culture and language. Already the Seychelles has introduced a visa waiver scheme and Thailand has introduced a visa on-arrival scheme to attract more Chinese travellers.”

“The lesson from the 2014 Chinese New Year holiday is to embrace this Chinese holiday and in doing so help drive New Zealand’s travel, tourism and trade sectors. We are looking forward to an even bigger 2015 Chinese New Year, when we celebrate the year of the sheep.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news