Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


How important is content driven SEO?

How important is content driven SEO?

Google is ever more sophisticated at picking sites which creep up the rankings and sit on the throne - page 1 of a search. Never has quality content been so important in determining your rank, according to Julian Thompson, Head of Digital at MOSH, the country’s top social media agency. ‘In the past people believed that simply repeating key words and phrases was a big factor in improving your page’s leap up the list but Google is way cleverer than that. Google is, first and foremost, a search engine and so tries to find pages with content most relevant to your search. A good internal link structure and media integrations within the page correlate with good rankings. Key factors include Google plus shares, Facebook shares and backlinks.’

Recognition across social media plays an enormous role, not least because of the vast amount of activity on these platforms. Facebook comments, likes and shares as well as Google plus, tweets and links on Pinterest give weight to rankings so it’s vital these areas are linked within an organisation.

Jon Randles, Head of Strategy at MOSH says ‘When we analyse and assess our clients’ social media presence and performance, I’m often surprised that there are different teams to produce content, manage social media and SEO is frequently outsourced. As these three areas are inextricably linked it is vital they are run by the same team or at the very least, clear lines of communication are established to enable SEO maximisation.’

Thompson concludes ‘Write for your audience, not for an algorithm at Google you aren’t entirely sure of. There’s no point in trying to trick Google. Equally, Google want the most appropriate and relevant content according to each search so if you provide exactly what your audience want, they will share it across social networks and link back to it thereby fulfilling the biggest factors in SEO.’


© Scoop Media

Business Headlines | Sci-Tech Headlines


Hepatitis A Link: Increased Surveillance Of Imported Frozen Berries

The Ministry for Primary Industries (MPI) Director General has issued a statement warning of a potential risk associated with imported frozen berries following four human cases of Hepatitis A thought to be linked to packaged imported frozen berries. More>>


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news