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NZ multinationals partner for Fieldays Premier Feature

Two New Zealand multinationals partner for Fieldays Premier Feature

NZ National Fieldays Society is pleased to announce Fieldays 2014 Joint Premier Feature Partners: PGG Wrightson Ltd and Xero Ltd.

Fieldays, the Southern Hemisphere’s largest Agribusiness Expo, will be held 11 to 14 June at Mystery Creek Events Centre, Hamilton. Each year the Fieldays Premier Feature theme provides a compelling showcase for what’s happening throughout New Zealand’s agricultural industry; promotes adoption of current knowledge and technologies; and offers solutions for upcoming challenges.

The Fieldays 2014 Premier Feature theme, Managing Resources for a Competitive Advantage, will highlight areas in which New Zealand’s agricultural sector can optimise, maximise and develop systems and processes to help manage resources effectively and maintain our place among the world’s best.

Companies who exhibit in the Premier Feature area will join what will be a highly visible part of Fieldays 2014 covering hot topics such as feed sources, nutrient management, animal health, workforce, security, control, traceability, water management and innovative ways to source power.

Jon Calder, NZ National Fieldays CEO said, "New Zealand’s competitive advantage, as a leading agricultural and primary producer, is our ability to efficiently and effectively manage and convert our available resources into protein. As a nation, maximising productivity in the way we manage and deploy our resources is something we have done incredibly well to date, and will continue to do so, if we work collaboratively across industry and sectors. With our Joint Premier Feature Partners PGG Wrightson and Xero on-board we are looking forward to exploring this theme further at Fieldays 2014.”

Ben Richmond, Rural Strategy Lead at Xero NZ, said they are especially excited to be a part of Fieldays 2014 following the unveiling of Xero’s Farming in the Cloud solution at its annual conference in February.

“Managing resources for farms encompasses optimising milk production and stock levels, but also extends to the very heart of farm management - running a farm as an efficient business,” said Richmond.

“The ability to pinpoint a farm operations financial position at any moment in time coupled with the ability to share information with key advisors in a seamless and collaborative way is central to achieving a sustainable business. As access and the adoption of technology continues to accelerate, farmers, together with Xero, can use the power of the cloud to increase efficiency and productivity whereby lifting the profitability of the rural sector.”

Shannon Galloway, General Manager Marketing at PGG Wrightson said they are proud to be a Fieldays 2014 Joint Premier Feature Partner. “As a company solidly grounded in the primary industry, we know that farming is a challenging and complex business and our fortunes are tied to those of our customers,” she said.

“This year's theme is a cornerstone foundation for PGG Wrightson. Everyday our staff work with farmers to ensure we deliver their immediate on-farm needs while also helping our customers plan for a successful future. We aim to stay abreast of developments in the industry and where appropriate provide new products and service to help our customers manage their business. PGG Wrightson has many initiatives to do our part in helping manage resources: as a foundation partner in the Pastoral Greenhouse Gas Research Consortium, celebrating excellence in farming through the many awards and sponsorship we support and playing a role in activities such as drought and flood management efforts throughout New Zealand.”

In 2013 Fieldays provided a platform for almost 900 exhibitors to represent themselves in front of 125,000 visitors and gain global media attention.

The 2014 Fieldays prospectus was released in October 2013 and ANZ Rural Economist Con Williams said this year’s event promised to provide plenty of opportunities for exhibitors with the 2013-14 dairying season looking promising to deliver a record payout.


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