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ASB’s CEO joins LinkedIn’s global influencer programme

3 March 2014

ASB’s Chief Executive Barbara Chapman joins LinkedIn’s global influencer programme

ASB’s Chief Executive Barbara Chapman has accepted an invitation to join LinkedIn’s global influencer programme and becomes the first New Zealand Chief Executive to be part of the exclusive group.

Ms Chapman says, “It is an honour to join the company of other influencers such as, President and Editor-in-Chief of The Huffington Post Arianna Huffington, CEO at Hewlett-Packard Meg Whitman and Virgin Group founder Richard Branson.”

Ms Chapman is one of the few woman Chief Executives in New Zealand, having been appointed to the role in April 2011. She is passionate about increasing the representation of women in executive teams and boards, and was one of the founding members of ‘The 25 Percent Group’ which supports women in senior leadership positions.

“I’m looking forward to being able to communicate directly with a range of people from across the global business community. It is an invaluable opportunity to publish posts discussing relevant topics, share opinion and advice from a New Zealand perspective.”

LinkedIn has more than 259 million members worldwide, while in New Zealand there are now more than one million LinkedIn members.

Ms Chapman believes being part of the LinkedIn’s influencers programme is an extension of ASB’s commitment to engage in conversation with people in its communities. ASB is New Zealand’s leading bank in the social media space and the recipient of innovation awards in the social space. ASB was recently listed by The Financial Brand as one of the 15 of the Best Facebook Pages in Banking to Watch. Additionally, ASB is the only New Zealand bank to have a corporate blog.

Titled ‘It’s time to step up’, Ms Chapman’s first post discusses solving the diversity challenge in the workplace.

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