Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Silver Fern Farms Herald New Age of Beef

Silver Fern Farms Herald New Age of Beef

A new consumer retail range of premium grass-fed beef cuts backed by a scientific eating quality ‘Master Grade’ arrives in New Zealand supermarkets today.

The Silver Fern Farms retail beef range is the first retail red meat range in New Zealand to be underpinned by the science-backed Silver Fern Farms Eating Quality System. The Silver Fern Farms Eating Quality System ensures the product meets the highest standards of taste, tenderness and juiciness. The range carries an Eating Quality (EQ) Master Grade on all packaging.

Silver Fern Farms Chief Executive Keith Cooper says the company has invested in consumer research to create the new premium range and the Eating Quality System.

“The only way we can earn more for our farmer shareholders and suppliers is by creating more value in the market. We are doing that by learning more about what consumers want, and by giving them a reason to trust our consistent quality products. Our retail beef range with the Silver Fern Farms EQ Master Grade is designed to do just that,” Mr Cooper says.

“We are positioning ourselves in this end of the market as the margins we retain from premium branded retail ranges are proving to be more resistant to market volatility than a commodity product and they spread our risk across a wider product mix.”

There are five cuts in the range; a Tenderloin Eye Fillet, Porterhouse steaks, Beef Medallions, Beef Prime-Cut Roast and Beef Stir-fry. The five cuts are aged for 21 days. They are selected from the best-tasting, leanest parts of the animal and then precisely trimmed to ensure no waste.

“We are bringing about opportunities off the back of our investment in a science-backed Eating Quality System because we have created value in the marketplace around eating quality.

“We have done it internationally with our ‘Premier Selection Reserve Beef’ food service range, which is also here in New Zealand, and now we’re using EQ in the retail market with this range.”

With beef consumption four times per capita greater than lamb, the retail beef segment is where the company expects strong growth. As it currently stands the New Zealand market is the company’s largest market for chilled beef cuts.

“It’s only on our shelves here today and we have already had interest in the range from international customers.”

Mr Cooper says farmers are given grading feedback from the Silver Fern Farms Eating Quality System that is based on consumer preferences. This work is part of Government’s Primary Growth Partnership and FarmIQ.

“The intent of our FarmIQ Primary Growth Partnership with Government is to create value for farmers by investing across the value chain so we bring them closer to consumers. The feedback farmers get from the Silver Fern Farms Eating Quality System on consumer preferences achieves that aim and this range attracts a premium from consumers for our co-operative.”

The range is launching today in supermarkets nationwide in Countdown, and in selected New World, and Pak n Save stores. It retails between $12.95 and $21.95 per pack.

An Eating Quality video to help consumers understand the EQ Master Grading process can be viewed on YouTube: http://www.youtube.com/watch?v=Vwa9HJl-E1U&feature=youtu.be

The new television advert can be viewed online here: http://www.youtube.com/watch?v=YMO_J8spJak&feature=youtu.be

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>


Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news