Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Happy times for holiday parks

Happy times for holiday parks

These are happy times for holiday parks around New Zealand, judging by the optimism being felt by park owners.

The Holiday Parks Business Confidence Monitor for January/February 2014 shows business confidence is well ahead of the same time last year.

Confidence levels are at +71, indicating that 71% more respondents are currently optimistic than pessimistic. This was considerably up on the +55 recorded at the same time in 2013.

Business confidence for the next 12 months also increased by five points on the December/January survey to +71.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Parks Association New Zealand’s (HAPNZ) 300 members.

HAPNZ Chief Executive Fergus Brown says this is the busiest time of year for most holiday parks, as international visitor numbers peak through January and February, and New Zealanders take late summer breaks.

“45% of HAPNZ members completing the monitor said that demand had increased compared to the same time last year, and a similar number expected demand would increase over the coming month,” Mr Brown says.

The appeal of the local region was thought to have had the biggest influence on increased demand in January/February, followed by the state of international visitor markets and the appeal of holiday parks in general.

Mr Brown says holiday parks around the country are noticing an upswing in the numbers of travellers from traditional markets like the US and UK, which is being linked to the improving economies in those countries.

Many are also reporting more visitors from the fast growing Chinese market.

Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Key facts:

• The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights

• In the past year holiday parks provided 6,325,431 guest nights

• Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors

• While staying at holiday parks guests contribute $733 million in direct expenditure to the local communities

• Approximately $372 million (51%) of the expenditure is contributed by domestic travellers, with the balance of $362 million (49%) by international travellers

© Scoop Media

Business Headlines | Sci-Tech Headlines


Hepatitis A Link: Increased Surveillance Of Imported Frozen Berries

The Ministry for Primary Industries (MPI) Director General has issued a statement warning of a potential risk associated with imported frozen berries following four human cases of Hepatitis A thought to be linked to packaged imported frozen berries. More>>


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news