Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Winner of Auckland Airport’s marketing award sees results

Media Release I 3 March 2014

Winner of Auckland Airport’s marketing award sees fantastic results

Sachie’s Kitchen, winner of Auckland Airport’s “High Opportunity Target” (HOT) markets marketing competition, has seen impressive results since receiving the award in September last year.


The competition, organised by Auckland Airport, provided a fund of $200,000 worth of marketing support and business development assistance, which was shared between Sachie’s Kitchen and the two runner-ups, Xtreme Destinations and The Rock Adventure Cruise.

The fund was established to help innovative operators develop tourism initiatives, with a focus on emerging Asian “HOT” markets such as China, Indonesia and India.

Glenn Wedlock, Auckland Airport’s general manager aeronautical commercial, says that the airport and Sachie’s Kitchen have been working closely together since the winner was announced last September.

“Our two organisations have collaboratively had a focus on working to build the profile of Sachie’s Kitchen,” says Mr Wedlock. “This work is now seeing some impressive outcomes, especially with the arrival of leading Indonesian travel writer, Marischka Prudence, who alongside leading Indonesia wholesalers will be experiencing a Gourmet Tour of New Zealand hosted by Sachie’s Kitchen.”

Marischka Prudence, who arrived in Auckland today, accompanied by the key Indonesian travel industry executives, will spend the upcoming week travelling the North and South Island, hosted by Sachie’s Kitchen and enjoying culinary experiences that New Zealand has on offer.

The promotion is part of Auckland Airport’s Ambition 2020 strategy and is specifically focussed on driving inbound tourism growth by stimulating Indonesian awareness of independent and semi-independent high end travel options in New Zealand.

“Indonesia represents a major opportunity for New Zealand. Our Ambition 2020 strategy targets 38,900 Indonesian arrivals into New Zealand by 2020 and we have already experienced good growth from the Indonesian market. If we look at the period January 2013 to January 2014 we have seen 13,600 Indonesian arrivals, an impressive ten per cent increase from the same period the year before,” says Mr Wedlock.

“As an influential Indonesian travel blogger and media personality, Marischka has a huge social media fan base. The exposure she can provide in Indonesia for Sachie’s Kitchen, and for New Zealand as a destination, is invaluable,” says Mr Wedlock.

Marischka, who has over 80,000 Facebook fans, will use bilingual (Bahasa Indonesian and English) website, www.luxurynz.co.id, and a Luxury NZ Facebook page to document her time in New Zealand.

As well as Marischka’s tour of New Zealand, Auckland Airport is running a number of other promotions in Indonesia in conjunction with Indonesian tourism wholesaler Golden Rama. These include a special six day gourmet food travel package to New Zealand, competitively priced against similar products to Australia, the Americas and Europe.

Auckland Airport has also spearheaded a major social media campaign to promote New Zealand as a destination. As well as Marischka’s social media activity, the campaign includes posts to Wego about the Sachie’s Kitchen tour by celebrity Indonesian chef Farah Quinn. Farah has over 1.1 million followers on Wego, the Asia Pacific and Middle East’s leading travel metasearch engine.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news