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Cobern Takes On New Challenge At Choice

5 March 2014

Cobern Takes On New Challenge At Choice

Choice Hotels Australasia has appointed Aileen Cobern to a newly created position of General Manager, Distribution & Revenue. Cobern has been at the forefront of sales and marketing for Choice Hotels for the past 16 years.

The new role will see Cobern responsible for the coordination, functional management and leadership of sales, ecommerce distribution and revenue management activities in line with Choice Hotels’ business plan.

Choice Hotels Australasia’s CEO, Trent Fraser, says Cobern was the perfect fit for the new role which will drive the hotel franchisors’ expansive growth plans across New Zealand and Australia.

“With a wealth of industry knowledge and her extensive experience at Choice Hotels, Aileen is the perfect candidate for the new role to help us develop and execute strategies to leverage revenue generating initiatives for our franchisees across New Zealand and Australia,” says Fraser.

“It will be a significant boost for business to have Aileen dedicated to driving revenue and increasing room night bookings through the ongoing development of our Online Travel Agent, eCommerce and sales strategies.”

Cobern commenced her tenure at Choice Hotels in 1998 when the hotel franchise group first launched to the Australasian market and has held the positions of Senior Sales Manager-Inbound, Senior Director-Sales and for the past 8 years, General Manager, Sales & Marketing.

Cobern is enthusiastic about the newly created role and the chance to implement new strategies across all of Choice Hotels’ distribution channels.

“I have set some ambitious goals and objectives, but with the support of my colleagues I’m excited to position Choice Hotels as the leading hotel provider within the mid-market accommodation sector,” says Cobern.

About Choice Hotels Australasia
Econo Lodge®, Comfort™, Quality™, Clarion®, Clarion Collection®, Ascend Hotel Collection®, Choice Hotels Australasia™ and Choice Hotels® are proprietary trademarks of Choice Hotels International, Inc. Choice Hotels Australasia is part of Choice Hotels International, which franchises more than 6,000 hotels worldwide including more than 270 in New Zealand, Australia and Singapore. For NZ bookings and information contact 0800 803 524.


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