Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Cobern Takes On New Challenge At Choice

5 March 2014

Cobern Takes On New Challenge At Choice

Choice Hotels Australasia has appointed Aileen Cobern to a newly created position of General Manager, Distribution & Revenue. Cobern has been at the forefront of sales and marketing for Choice Hotels for the past 16 years.

The new role will see Cobern responsible for the coordination, functional management and leadership of sales, ecommerce distribution and revenue management activities in line with Choice Hotels’ business plan.

Choice Hotels Australasia’s CEO, Trent Fraser, says Cobern was the perfect fit for the new role which will drive the hotel franchisors’ expansive growth plans across New Zealand and Australia.

“With a wealth of industry knowledge and her extensive experience at Choice Hotels, Aileen is the perfect candidate for the new role to help us develop and execute strategies to leverage revenue generating initiatives for our franchisees across New Zealand and Australia,” says Fraser.

“It will be a significant boost for business to have Aileen dedicated to driving revenue and increasing room night bookings through the ongoing development of our Online Travel Agent, eCommerce and sales strategies.”

Cobern commenced her tenure at Choice Hotels in 1998 when the hotel franchise group first launched to the Australasian market and has held the positions of Senior Sales Manager-Inbound, Senior Director-Sales and for the past 8 years, General Manager, Sales & Marketing.

Cobern is enthusiastic about the newly created role and the chance to implement new strategies across all of Choice Hotels’ distribution channels.

“I have set some ambitious goals and objectives, but with the support of my colleagues I’m excited to position Choice Hotels as the leading hotel provider within the mid-market accommodation sector,” says Cobern.

About Choice Hotels Australasia
Econo Lodge®, Comfort™, Quality™, Clarion®, Clarion Collection®, Ascend Hotel Collection®, Choice Hotels Australasia™ and Choice Hotels® are proprietary trademarks of Choice Hotels International, Inc. Choice Hotels Australasia is part of Choice Hotels International, which franchises more than 6,000 hotels worldwide including more than 270 in New Zealand, Australia and Singapore. For NZ bookings and information contact 0800 803 524.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news