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VMob appoints Michael Carden as Non-Executive Director

5 March 2014

VMob appoints Michael Carden as Non-Executive Director

The VMob board is pleased to announce the appointment of seasoned SaaS entrepreneur Michael Carden as a non-executive director.

Carden’s addition to the board will be a strong boost to VMob’s 2014 growth plans as he offers a tremendous wealth of knowledge and experience in growing tech businesses. He is well known both in the New Zealand and Silicon Valley Tech industry for his leading edge understanding of successful SaaS business models and proven B2B technology sales and marketing techniques.

Although he originally trained in Artificial Intelligence, Carden spent much of his early career in consumer marketing for global corporations. Then in 2006 he founded Sonar6, a revolutionary Human Resources SaaS business, which achieved world-wide success before being acquired by Cornerstone OnDemand (NASDAQ: CSOD) in 2012. Post-merger, Carden went on to serve as Vice President of Small Business Operations for Cornerstone.

Not only does he have valuable experience in the industry, he also sits on the board of a number of New Zealand’s most exciting tech companies and is a member of the NZTE Beachheads Advisor Board.

About VMob
VMob uses mobile to put shoppers back into shops and increase sales for bricks and mortar retailers. Its unique proprietary platform delivers highly effective, personalised promotions, content and loyalty programs in real time. The Company’s technology combines social profiling, geo-location and transactional capabilities to help retailers and brand owners understand their customers and connect with them through perfectly-timed offers and rewards. VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX:VML).

The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonalds Netherlands, Exxon, DDB, Telkom Indonesia, Telecom New Zealand and Yellow Pages.

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