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Lessons from an Award Winning Business

Lessons from an Award Winning Business

“The Kapiti and Horowhenua region is home to some amazing businesses that are successfully taking on the world,” says Business Kapiti Horowhenua Chairman Mark Ternent. “A great example of this is Otaki’s Aura RedEye Security, winner of the prestigious 2013 Electra Business of the Year Award.”

Aura Redeye’s inspirational story and valuable business insights and lessons are now available to anyone who wishes to learn from and be inspired by their progress.

“A professionally written case study on Aura Redeye’s recipe for success was released this week and will be a valuable resource for any entrepreneur wanting to take their business to the next level,” says Mr Ternent.

Aura RedEye provide world-leading Cyber Security software and services to both New Zealand and a growing overseas client base.

It is the second time the owners of Aura have won the premier Electra Business of the Year Award. The first time was in 2010 as Aura Security Software Ltd.

While Aura Security Software is a provider of IT computer security principally serving the NZ market, Aura RedEye Security is a newer company focused on delivering an innovative and scalable software product on the global market. “They are blazing a path,” says Mr Ternent, who was also the Chief Assessor for the Electra Awards.

Case study author, Chris Ineson of DrivingForces, says “Business awards are a snap shot of a particular enterprise at a certain stage in its development. In the case of Aura, winning the top award was recognition of a stellar year. Their challenge is to maintain the momentum. The owners have set in place a multi tiered strategy that will enable the company to continue its climb in the future with the aim of cementing its place as a key niche player in the international web and net security market.”

Although the number of staff employed by the Aura companies has doubled to 30 over the last three years, its head office is still in Otaki. It has expanded its offices in Wellington and Auckland and now has an office in Melbourne servicing its Australian customers.

Through the case study readers will learn that Aura’s experience is relevant to every business, but especially those contemplating exporting.

Mr Ternent points to the growing number of Electra Awards case studies as a valuable business resource for Kiwi entrepreneurs looking for what helps make business success.

This latest case study and four previous ones (Tuatara Brewery Ltd, Aura Software
Security Ltd, Turk’s Poultry Farm Ltd and Mitre 10 MEGA Kapiti) can be downloaded at no cost from the Awards website -


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